Tag: Vijay Mallya

  • SMIRNOFF opens up racing to all with Sahara Force India sponsorship

    SMIRNOFF – the world’s leading premium vodka – is on a mission to bring down the velvet rope around racing via its new partnership with Sahara Force India Formula One Team.
    The partnership provides a high-profile, truly global, platform for Smirnoff within one of the world’s most iconic sports enjoyed by millions of fans around the world.VJM07_Smirnoff
    It brings together two brands with a shared ethos to open up access to one of the world’s most elite sports for everyone. The fan-centric alliance will be focussed on helping lovers of the sport get closer to drivers, nearer to top quality race action and further away from exclusivity.
    Responsible drinking will lie at the heart of the partnership. Smirnoff will use its position as an official partner of the Sahara Force India Formula One Team to deliver a powerful anti-drink drive message.
    Vijay Mallya, Team Principal and Managing Director of Sahara Force India, said: “It’s fantastic to see Smirnoff join the world of Formula One. It’s an iconic, global brand and we welcome them to the Sahara Force India family. As a team we’ve always mixed the highest professionalism on the track with great celebrations away from it and our partnership with Smirnoff reinforces these values. As we continue to make progress on the track, Smirnoff is the ideal brand to help celebrate these moments and open up the sport to new fans.”
    Matt Bruhn, Smirnoff Global Brand Director, added:  “We love Sahara Force India’s story, as well as its ability to help us communicate about responsibility and top quality performance. This team is shaking up how we perceive racing and giving the establishment a real run for its money. We are thrilled to help them bring fans closer to the action and have lots of fun with this energetic, exciting team along the way.”
    The partnership will see Smirnoff branding featured on the VJM07s of Sahara Force India drivers from next weekend’s Spanish Grand Prix in Barcelona. Logos will appear on the rear wing and top of the chassis, with branding on the sidepods at key races.  Drivers’ suits, helmets and team clothing will also carry the famous Smirnoff eyebrow logo.
    Sahara Force India is also launching a new merchandise range at the Spanish Grand Prix (www.forceindiaf1.com/shop). The team is working with Smirnoff to find members of the public to model the team’s new look. This is available from 7th of May through the team’s website.
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  • It’s a dream start to the season because of Team’s dedication: Vijay Mallya

    Team Principal, Dr Vijay Mallya, talks about the team’s podium in Bahrain and his hopes for the

    File photo of Sergio Perez on podium at Bahrain. A Sahara Force India image
    File photo of Sergio Perez on podium at Bahrain. A Sahara Force India image

    Chinese Grand Prix.

     
    Vijay, how satisfying was the race in Bahrain?
    “I was very pleased to finally achieve that elusive podium. We’ve been close a few times in the last few years, but everything came together perfectly in Bahrain. I think it’s a reflection of the talent and the passion of this team, and the fact that we have excellent teamwork. There’s a great amount of dedication in all areas of the company and a single purpose in mind for everyone. We’re second in the constructors’ championship, which feels pretty special. I know we’ve only had three races, but nevertheless it’s good to be up there. Forty four points out of three races, it’s the dream start we were hoping for.”
     
    Sergio and Nico battled against each other for most of the race – how did it feel to see them racing so close together?
    “There were certainly a few anxious moments! I was asked a lot in Bahrain whether there were any team orders, but we preferred to let our drivers race and compete with each other. They both raced hard, but fair. In the final part of the race we saw great teamwork as Nico held back the charging Red Bulls who had the advantage of soft tyres. Ricciardo did eventually get ahead, but Nico helped Checo escape up the road and build a gap. So I was very proud of my drivers; they were outstanding in the race. They both deserved a podium, but in the end it went to Checo. After the tough weekend he had in Malaysia, it’s a great morale boost for him.”
     
    The team travels to China next – can we expect a similar level of performance?
    “I think we’ve shown in the first few races that we have produced a competitive car. Bahrain was not just a one-off and we’ve been improving with each race. In Australia we were sixth, in Malaysia fifth and then third and fifth in Bahrain. As I’ve said, it’s our best ever start to a season, which always gives me a great sense of satisfaction, but we won’t sit back; we are always trying to improve. The aim is to repeat the podium, but each race is different and the field is so competitive that it’s impossible to predict. Some tracks will suit us more than others but I want to see us up there fighting towards the front.”
    Driver’s View: Sergio Perez
    Sergio Perez hopes for another competitive weekend in China.
     
    Sergio, it has been a week since your podium in Bahrain, sum up your feelings…
    “To get the podium in Bahrain was great. My last podium was a long time ago so to fight at the front again feels good. We knew we were quick and I made sure I grabbed the opportunity with both hands. It’s a great result for this team and a big boost of confidence for me.”
     
    You spent most of the race fighting hard with your teammate and then the Red Bulls in the closing stages…
    “It was a really tough race and there was never a moment to relax. It was a big battle with Nico, but I enjoyed it. The end of the race was hard and the safety car really hurt our two-stop strategy. The Red Bulls had the tyre advantage and I was close to losing the podium so I had to push hard to keep up the pace. I think it was a good race for the sport with lots of entertainment.”
     
    Does the podium change your expectations for the upcoming races?
    “The target is to move on, keep improving and target more podiums. Bahrain was the first real opportunity I had to develop the car through the weekend without any issues so it felt like my season really started there. Now we need to think about how we can do better in China. At the same time we must not get carried away because we know how competitive Formula One is and how things can change very quickly.”
    Driver’s View: Nico Hulkenberg
    Nico Hulkenberg talks about his strong start to the season and targets more points in China.
     
    Nico, you’re third in the drivers’ championship after three races. You must be happy with your best ever start to a season…
    “If you had told me during winter testing that I would be in this position I would have taken it straight away. It’s definitely a nice surprise and as a team we have made the most of the opportunities with three consistent weekends. We’ve shown we have a good package and we have the hunger to keep fighting at the front.”
     
    You had some good battles in Bahrain. How enjoyable was the race from the cockpit?
    “Given where I started (P11), I was happy to be up there fighting for the podium. I think the key moment was the safety car, which really hurt our race a lot. We had done all our pit stops and I was going really well in fourth place just behind Checo. Then, after the safety car, things became trickier because the pack was bunched up and I had to fight really hard in the final few laps.”
     
    What are you expecting from this weekend’s race in China?
    “It’s hard to say for sure. We’ve performed well at all the tracks so far and they all had very different characteristics. So we can feel positive that the car will perform quite well in China. We are going there after the test in Bahrain and hopefully we can bring some more performance too. So I think we can aim for another competitive weekend and come away with some more points.”
     
    The TW Steel #BigTime Chinese Grand Prix video preview, featuring Nico Hulkenberg and Sergio Perez, is available on YouTube at http://youtu.be/rcoxSeNNh_M 
    eom/Sahara Force India release
  • Sahara Force India welcomes The Auden Mckenzie group as partner

    Bahrain, 3 April 2014: Sahara Force India is delighted to announce an exciting new partnership with Auden Mckenzie, a pharmaceutical group which owns three different companies operating on international scale. Auden Mckenzie will feature its branding on the VJM07 of Nico Hulkenberg and Sergio Perez, and on team clothing from this weekend’s Bahrain Grand Prix.
     
    A brand active both in Europe and Stateside, Auden Mckenzie joins the team with the aim of integrating with its global networks and providing added value to existing and prospective clients.
     
    Vijay Mallya, Team Principal and Managing Director of Sahara Force India says: “I am very happy to welcome Auden Mckenzie to the Sahara Force India family. We look forward to laying the foundations for a strong, mutually beneficial relationship – one that further reaffirms our standing as a global brand in the world of sport. As an international company, Auden Mckenzie is perfectly placed to make the most of Formula One’s global reach and its networking opportunities, and we are in the ideal position to help them achieve their goals.”
     
    Amit Patel, Auden Mckenzie CEO:
    “Sport has been a powerful vehicle to promote our brand and we are delighted to begin a partnership with Sahara Force India. Formula One is a global sport and to be associated with such a motivated, up-and-coming team is a sign of the ambition and values both companies share. We are confident our partnership will be a very prosperous one and we look forward to success both on and off the track.”
     
    About Auden Mckenzie Group
    The Auden Mckenzie Group was founded by Amit Patel at the age of 24 after identifying various gaps in the UK market for the supply in specialised injectable products. In 2001, with a starting capital of £150,000, the company was launched with a small pharmaceutical manufacturing unit employing 3 people and marketing only one injectable product. Today the group consists of three companies, employing over 85 people through which the Pharmaceutical Division holds over 100 Product Licences in the UK, 20 Licenses in European countries and has recently been granted its first authorisation in the United States. Auden Mckenzie products are marketed in over 30 countries internationally and are present in all hospitals, pharmacies and wholesalers in the UK.
     
    About Sahara Force India Formula One Team
    Sahara Force India Formula One Team was founded in 2008 when Dr Vijay Mallya, Chairman of India’s iconic UB Group, launched the first-ever Indian Formula One team. The cars incorporate the colours of the Indian flag and the team is a sporting representation of the emerging generation of young, aspirational Indians and the growing strength of India as a nation. In 2011 a historic partnership was agreed as Sahara India Pariwar became co-owners of the Silverstone-based team. With the support of Sahara, the team is now driven by two of India’s greatest industrialists who both recognise the value of using sport as a marketing platform to build some of India’s biggest brands.
    eo

    Hulkenberg zooms past the Sahara Force India bench at Sepang last Sunday. A Sahara Force India photo
    Hulkenberg zooms past the Sahara Force India bench at Sepang last Sunday. A Sahara Force India photo

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  • We have the speed to score good points with both cars: Vijay Mallya

    Sepang, 31 March 2014: Digesting a bit of disappointment in Sergio Perez not being able to start the race, Sahara Force India Team Principal Dr Vijay Mallya expressed great satisfaction in the way the Team is taking on World Championship contenders Mercedes, Red Bull Racing, Ferrari and McLaren.
    Talking to India in F1 dot com Special Correspondent at the paddock, Mallya said: “I have made a public statement long back that the team would improve every year. And I am glad we reclaimed the 6th position and we would be gunning for a 5th place this year.”
    Sahara Force India’s Nico Hulkenberg finished in a strong fifth place in the Malaysian Grand Prix to bring the team’s points tally to 19 points after two races. Sergio Perez failed to start the race after suffering a series of issues, which caused the car to get stuck in gear on the way to the grid.
    Starting with New Medium tyres Nico Hulkenberg did a late first pit stop after 16 laps and took on New Mediums again and went on to run another 18 laps before the team put on used Hard tyres for a strategy which saw the Force India driver struggle a bit in his VJM07-04 while warding off the challenge from Alonso. Hulkenberg still managed to overtake Alonso a couple of times, before better sense prevailed and he let off the Ferrari which is on fresh rubber and retained his position for a well-deserved fifth place.
     
    Appreciating the team effort after the race, he said: “Today was a super team effort and I’m very happy with fifth place. We were the only team among the frontrunners to do a two-stop race and we had good pace all afternoon. It shows that the team’s hard work over the winter is paying off and it feels great to be so competitive and fighting up at the front. We showed that we could manage the tyres well, although I felt a bit more comfortable on the medium compound tyres than on the hards, but we always had the tyre management under control. So I’m feeling happy that we can take all these positives to Bahrain and leave Malaysia with a good helping of points.”
     
    Meanwhile, Sergio Perez, who had a DNS (did not start) in his VJM07-02 said: “I’m disappointed not to have a chance to race today. We are still investigating the cause of the problem but the car kept going into neutral when I was downshifting on the way to the grid. I made it back to the garage but we could not find a solution. I need to focus on the positives because we learned a lot from the weekend so I hope we can come back stronger in Bahrain. It’s been a frustrating weekend for me but at least we are racing again in seven days and can look forward to putting the disappointment behind us.”
     
    A thrilled Mallya went on saying that Nico’s fifth place was a fantastic result for the team. “He didn’t put a wheel out of place and managed the race perfectly to complete a two-stop strategy. In the end we didn’t have the performance left in the hard tyres to hold off Alonso, but it’s encouraging to see us finish 36 seconds ahead of the sixth place McLaren.
    “Our early preparations for the new engines, new rules is paying off. And we have developments coming in for every race this year. We knew we would cope well in the hot conditions so it’s very satisfying to pick up ten more points; but it was a day of mixed fortunes with Checo unable to start the race. It’s important we solve the problem before Bahrain because we had the speed to score good points with both cars today. On the whole I’m feeling very positive about our performance this weekend and I’m confident we can deliver a similar showing in Bahrain.”
    eom/david/Nilai

    Hulkenberg wards off Alonso, only for a brief while, at Sepang on Sunday. The Sahara Force India driver finished 5th. A Sat File photo from Sahara Force India
    Hulkenberg wards off Alonso, only for a brief while, at Sepang on Sunday. The Sahara Force India driver finished 5th. A Sat File photo from Sahara Force India
  • Nico Hulkenberg in seventh heaven: Malaysian GP Qualies

    Motor Racing - Formula One World Championship - Malaysian Grand Prix - Practice Day - Sepang, MalaysiaSepang, 29 March 2014: It was a wet Saturday afternoon in Sepang this year and Sahara Force India’s Nico Hulkenberg qualified in seventh place repeating his Australian performance while teammate Sergio Perez will start P14.

    The Qualifying sessions were delayed for over 45 minutes and all the drivers had to manage in conditions that left visibility very poor with water and spray making driving tricky with the new engines.

    German Hulkenberg, rejoined the Indian outfit, after a year’s sojourn with Sauber team. Sauber, with its team principal in Indian-born Monisha Kaltenborn, are close competitors for Sahara Force India, which pushed them to 7th place last year to regain its sixth place. The change of tyre compounds midway through the last season after the Webber tyre flew and hit a cameraman, had ruined the chances of the Indian team, which would otherwise may have achieved much better results. Many also feel, the Pirelli’s safety-first strategy was one of the crucial reasons for Red Bull winning their fourth title. Vettel, who struggled in the initial races, became a dominating force in the later half of the season.

    This year, Force India, vows to do better than last year. “I made a public statement that we would improve year and we have been doing that. We reclaimed our 6th place and dry or wet, I want both our cars to finish in top ten,’’ said Vijay Mallya, Team Principal.

    Hulkenberg clocked 2:01.712 for P-7 on Saturday. “It was pretty challenging with the weather conditions today. There was so much rain, standing water and spray. Visibility was an issue and it was hard to see your braking points. It’s tricky to drive these engines with lots of torque in these conditions and you need to be really smooth with the throttle out of the slow corners, but I enjoyed the challenge. We’re in P7 and in the top ten on the grid for the second time in a row, which is a result we can be satisfied with. I think we have shown all weekend that we have the speed to be top-ten material whether it’s wet or dry and I hope to score a good helping of points tomorrow,” commented Hulkenberg.

    Meanwhile, Sergio Perez, popularly called Checko could not make it to the final qualifying session after clocking 2:02.511 in Q2. “The conditions out there were very difficult and they kept changing with every lap, especially during Q2. I had a better feeling on the intermediate tyres and when I changed to the full wets I struggled to keep the temperature in them, which made it hard to put together a good lap. Tomorrow we will need to try and recover from P14, but we have to see what the weather will do. I also need to solve the rear locking which is affecting me under braking in the wet conditions. I’m still confident we can have a good race and I will keep fighting to score as many points as possible,” he said.

    Team’s Managing Director Vijay Mallya added: “Another very wet qualifying session in Sepang presented us with challenging conditions today. Nico looked comfortable in the wet and matched his starting position from Melbourne with seventh place. He has been in the top ten in all the sessions this weekend and should be in good shape for tomorrow. Sergio struggled more in the wet and didn’t have confidence on the wet tyres. We will try and solve those issues tonight because there’s a good chance of more rain tomorrow.’’

    Talking to India in F1, he commented as a parting shot: “Whether it’s wet or dry I’d like to see both Sahara Force India cars well inside the top ten.”

    However, Nico was realistic when he spoke of the problems a day earlier: “I think we can be satisfied with what we learned on Friday. We worked through the programme and there were no big issues on my side. Of course, the hot weather here means conditions are tough and we found that tyre management during the long run was quite challenging.

    “It’s even more difficult this year because there is more wheelspin with these engines and the rear degradation is quite high. We collected the usual data for the tyres and the set-up, and I think there is still room for improvement. I need some more grip and we need to tweak the balance before final practice,” he concluded.

    Meanwhile, Chief Operating Officer Otmar Szafnauer, sounded optimistic: “Apart from some lost track time for Sergio on Friday, which resulted from a fuel system issue, our preparation for the Malaysian Grand Prix has gone largely to plan. We are happy with P-7 and will try to finish both cars in points for the Sunday.

    “We met our mileage target for the tyres and signed off the cooling solutions we have in place for this weekend. The long run performance looks competitive, although coping with the high tyre degradation will be critical on Sunday afternoon,” he added. But rain may bring along its own problems.

    The mood in the Indian camp, both inside the garage and the among the team personnel, looks very bright. A good Sunday at Sepang is in the offing for the Force!

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  • We learned a lot today: Nico Hulkenberg, Sahara Force India

    Sahara Force India completed a solid day of practice in Sepang in preparation for Sunday’s Malaysian Grand Prix.
    Nico Hulkenberg                   VJM07-04
    FP1:     1:41.642                     P8                   19 laps
    FP2:     1:40.691                     P10                  34 laps
     
    Nico: “I think we can be satisfied with what we learned today. We worked through the programme and there were no big issues on my side. Of course, the hot weather here means conditions are tough and we found that tyre management during the long run was quite challenging. It’s even more difficult this year because there is more wheelspin with these engines and the rear degradation is quite high. We collected the usual data for the tyres and the set-up, and I think there is still room for improvement. I need some more grip and we need to tweak the balance before final practice.”
    Sergio Perez                          VJM07-02
    FP1:     No time                       P20                  2 laps
    FP2:     1:41.671                     P16                  25 laps
     
    Sergio: “Not an easy day because I missed most of the morning session and that has limited my running on the hard compound. In the afternoon we tried to improve the car, as well as learning about the tyres, but I still feel we need to make a big step tonight to be ready for qualifying. The tyre performance gap between the hard and the medium compound is not that big, but we suffered with high degradation on both tyres.”
    Otmar Szafnauer, Chief Operating Officer
    “Apart from some lost track time for Sergio this morning, which resulted from a fuel system issue, our preparation for the Malaysian Grand Prix has gone largely to plan. We met our mileage target for the tyres and signed off the cooling solutions we have in place for this weekend. The long run performance looks competitive, although coping with the high tyre degradation will be critical come Sunday afternoon.”
    Sergio Perez in Sepang on Friday. A Sahara Force India photo
    Sergio Perez in Sepang on Friday. A Sahara Force India photo

    eom/Sahara Force India Press Release

  • Sahara Force India in driver development partnership with Hilmer Motorsport: GP3

    Motor Racing - Formula One World Championship - Australian Grand Prix - Preparation Day - Melbourne, AustraliaKL, 25 March 2014: Sahara Force India is delighted to announce a further expansion of its driver development programme as it enters GP3 in partnership with Hilmer Motorsport.
     
    The expanded programme, which will see Hilmer compete in the series with three cars under Sahara Force India colours, follows a similar deal for the GP2 series. Together with Sahara Force India’s successful Academy programme, the GP3 partnership represents a logical step towards creating a full motorsport ladder for talented drivers.
     
    The GP3 team will make its first on-track appearance at the Jerez test on April 10-11, while the racing debut will take place in Barcelona at the beginning of May.
     
    Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India:
    “Our partnership with Hilmer to field a GP3 team reaffirms Sahara Force India’s commitment towards developing a new generation of drivers. Combined with our support for grassroots karting, our presence in GP3 and GP2 lends valuable support to up-and-coming racers and will help them to realise their potential.”
     
    Franz Hilmer, Team Principal of Hilmer Motorsport:
    “We are very happy to announce the expansion of our collaboration with Sahara Force India. After the partnership with our GP2 team we are very proud that our GP3 team will also contest under the Sahara Force India banner. It is a big but also logical step for us in the development of ambitious talents and with teams in GP2 and GP3 we are present in the two major junior formulas. We offer an ideal platform to young drivers and our target is to prepare them as effectively as possible on their way to the pinnacle of motor racing.”
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  • Vijay Mallya on Petronas Malaysia Grand Prix race

    Kuala Lumpur, 24 march 2014:
    Nico Hulkenberg, a Sahara Force India photo
    Nico Hulkenberg, a Sahara Force India photo
    Team Principal, Dr Vijay Mallya, summarises the mood in the camp ahead of the Malaysian Grand Prix.
     
    How would you sum up the first race in Melbourne?
    “Australia was definitely a respectable start, without a doubt, and probably the best start we’ve had since I took over the team. We went into the race feeling good and confident. We were concerned initially about reliability, but I think the number of laps we were able to put in during Bahrain testing gave us the confidence that we were on top most issues. The fact that both the cars finished the race is a good way to start the season.”
     
    Are you pleased with the performance of the car?
    “Clearly the VJM07 is competitive: Nico finished sixth with a strong drive and I dare say Checo would have been higher up had he not had a first lap puncture. The fact that he finished where he did after three stops speaks for itself. Obviously there are reasons to be pleased, but we still realise that we need to find a bit more performance if we want to challenge for podiums. That’s what we are focussing on right now.”
     
    How is the team coping with the steep learning curve of the new technology?
    “Whenever I spoke with the engineering team over the winter, it became clear the biggest unknown was the complexity of the car and consequently the reliability. It wasn’t as if the designers and engineers were working with a familiar car that they already knew how to upgrade and tweak. Here everything was new. For example, nobody really knew what cooling was required and optimising that was a major job during testing. I think we have gone up the learning curve successfully and we have a good understanding of the car and all the new technology that’s gone into it.”
     
    What’s your overall view on the new formula?
    “The change to the 1.6-litre V6 with the ERS has had its fair share of debate. Yes, it’s complicated; it’s very sophisticated and it’s unknown territory, which led to a lot of speculation. In the Bahrain tests, when some of the bigger teams completed limited mileage, it simply fuelled this speculation. So to see so many cars finish the race surprised a lot of people. It shows that teams have got on top of their game and the uncertainties have been reduced to a large extent. Now it’s a question of really concentrating on trying to find the competitive advantage.”
     
    What can we expect this weekend in Malaysia?
    “The weather in Melbourne was relatively cool so I’d like to see what impact the warmer climates of Malaysia and Bahrain will have on performance and competitiveness. Effective cooling will be a priority this weekend. If we can reproduce the performance level we showed in Melbourne that will be a good starting point.”
  • Shock-absorber specialist Koni, 2 more, join Sahara Force India

    Melbourne, 14 March 2014: On the eve of the new Formula One season, Sahara Force India is delighted to announce the arrival of KONI, Consorcio Aristos and FICREA as its latest partners ahead of the 2014 campaign, a Sahara Force India press release said here today.
    Shock absorber specialist KONI joins the team as a technical partner to develop new damper technology with a clear mission to help improve performance in this crucial area of the car.
    Consorcio Aristos is a Mexican construction company with a long history of engineering excellence dating back to 1956. Their passion for innovation and efficiency makes Formula One a logical platform to raise brand awareness.
    Sahara Force India team personnel in Melbourne on Thursday. A Sahara Force India F1 team photo.
    Sahara Force India team personnel in Melbourne on Thursday. A Sahara Force India F1 team photo.
    FICREA is a financial institution specialising in capital investment services to small and medium-sized manufacturing companies across Mexico. This partnership represents their first involvement in Formula One as they look to capitalise on the ever-growing popularity of the sport in Mexico.
    Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “Announcing three new partners is a great way to kick off the start of the new season. Koni are experts in damper technology and we hope to benefit from a close working relationship to help drive forward our competitiveness. The arrival of Consorcio Aristos and FICREA confirms the appeal of Sahara Force India to global brands keen to support our efforts in the World Championship. Together with all our partners I thank them for their support and look forward to rewarding them with success on the track.”
    About Consorcio Aristos
    Consorcio Aristos is a Mexican Company founded in 1956 and incorporated to the Mexican stock market since then, making it one of the pioneers in Mexico to do so. The company focuses in developing and providing services to infrastructure projects. The company is dedicated to construction, power transmission lines, landfills and garbage management, among others. www.consorcioaristos.org
    About KONI
    With more than 150 years’ experience in the area of shock absorber solutions, KONI has the know-how to optimise a vehicle’s driving feeling and handling. As a part of ITT Motion Technologies KONI develops, manufactures and markets high-class performance shock absorbers for all types of cars and commercial vehicles such as rail vehicles, racing cars, trucks and buses. ITT Motion Technologies is the world leader in the development and production of brake pads and friction materials for the transport and automobile industry. www.koni.com
     
    About FICREA
    FICREA Financial Services is a Mexican financial institution engaged in the provision of savings, investment, and credit services. It is authorized by the Mexican Banking and Securities Commission (CNBV) to do business as Sociedad Financiera Popular. It currently serves over 6,500 clients in nine Mexican States by providing savings and capital investment services and supporting small and medium-sized manufacturing companies throughout Mexico. www.ficrea.com.mx/
    ends
  • F1 circus travels into the unknown as Melbourne beckons!

    Melbourne, 12 March 2014: Formula One season begins this week, with Melbourne hosting the Australian Grand Prix, the first round of the 19-round 2014 FIA Formula One World Championship. Defending champions Sebastian Vettel and Red Bull Racing team powered by Renault engines may have faced a lot of problems during the pre-season testing but one cannot rule out neither the German, a four-time world champion or the Red Bull team. However, it looks that the new rules and the new engine will bring forth a new season of hope and competition for many of the teams. After a few races, the 2013 season was dominated by the Red Bull team and Vettel in particular, especially after the lose-tyre incident which forced Pirelli, the tyre suppliers to change the compounds. In the process, the Indian outfit, Sahara Force India too suffered.

    This year despite the financial troubles and court cases affecting the owners of both Sahara and UB Group, Subrata Roy and Vijay Mallya, respectively, it is expected that it would not affect the finances of the team.  The team did well in the tests and had logged quite a number of laps that helped the engineers to set-up different permutations and combinations. Sahara Force India is looking forward to a good season with both Sergio Perez and Nico Hulkenberg in good nick.

    The Helmets of Sergio Perez (left) and Nico Hulkenberg,for 2014. ASahara Force India Photo.
    The Helmets of Sergio Perez (left) and Nico Hulkenberg,for 2014. ASahara Force India Photo.

    The temporary track around the Albert Park lake provides a stern challenge for drivers and cars alike. As is traditional with street circuits, the surface lacks the grip of a permanent racing facility. This leads to high track evolution as the circuit ‘rubbers-in’ over the weekend making set-up a moving target. The circuit also has various bumps and undulations that have been known to catch drivers out, particularly coming into braking zones, with gravel traps and unyielding walls waiting for the unwary or the unlucky.

    The 2014 edition of the Australian Grand Prix has another factor to consider.  All eyes will be on the performance of F1’s new turbocharged power units. Winter testing suggested the 2014 cars had all the performance of their predecessors but with the hybrid technology still in its infancy, glitches abounded during the three scheduled testing sessions. While teams were able to complete race simulations with increasing confidence towards the end of the testing season, a race of attrition is to be expected in Melbourne.

    Additionally, teams are still on the learning curve with their new equipment. The new cars will complete the race distance on two-thirds the fuel used by their predecessors – but maximising the potential of that load entails a new paradigm in race craft and is very much a work in progress.

    Teams have acknowledged this first grand prix of the season will be a voyage into the unknown, with many discovering for the first time the capabilities of their race-specification cars during the practice sessions. It promises to be a surprising and exhilarating weekend.

    eom