Category: Formula 1

WOKING (SURREY, UK), 29 Jan 2014: McLaren Racing is pleased to announce that Eric Boullier has been appointed to the position of Racing Director, effective Monday February 3rd.

A press release said, Eric is one of the most capable trackside leaders in Formula 1. He has played the central role in Lotus F1 Team’s recent successes, and brings with him extensive single-seater motorsport experience, having worked in senior positions in World Series by Nissan and A1 Grand Prix before moving up to Formula 1.

Working with Jonathan Neale (Chief Operating Officer) and his senior management colleagues within McLaren Racing, Eric will ultimately report to the Chief Executive Officer of McLaren Racing, an all-new position, whose yet-to-be-appointed occupant will in turn report directly to Ron Dennis (Chairman and Chief Executive Officer, McLaren Group).

Until such time as a Chief Executive Officer of McLaren Racing has been appointed, Jonathan Neale will be acting in that role.

Eric Boullier said: “First of all, I regard this appointment as an honour, a privilege and a wonderful opportunity.

“The McLaren Racing workforce and the facilities at the McLaren Technology Centre are world-class, and I’m hugely excited about the prospect of joining such an outstanding team.

“I’m both eager and determined to play an active part, working alongside McLaren Racing’s other senior managers and directors, within a new operational structure, to bring about the changes that will deliver success.

“Last, I want to take this opportunity to assure the McLaren Racing workforce that I’m utterly determined to match their famous passion and commitment to win.”

Ron Dennis said: “Eric’s appointment is an integral part of a senior management restructure within McLaren Racing.

“I’ve already personally conveyed to the entire workforce of the McLaren Group, which includes McLaren Racing, the values, principles and mindset that I intend us all to adopt, going forward. My intention is that from now on everyone at McLaren Racing will understand their responsibilities and accountabilities, focusing on their specific areas of expertise, in keeping with those values, principles and mindset.

“In due course we’ll announce the identity of McLaren Racing’s new Chief Executive Officer, who’ll report to me, and to whom Eric will report.

“I’m firmly of the belief that, once McLaren Racing’s restructured senior management team has been assembled, together we’ll begin the march back to full competitiveness, quickly and professionally, harnessing the fantastic depth of talent that exists within our organisation.”

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Woking (UK), 24 Jan 2014: A period of unprecedented change – both in Formula 1 and within the team itself – is the backdrop against which McLaren launches its latest grand prix challenger, the all-new MP4-29.

2014: Formula 1 begins its reinvention

Gone are normally aspirated engines – a Formula 1 mainstay for a quarter of a century; in their place come 1.6-litre V6 power-units, which sophisticatedly integrate turbo-charging and turbo-compounding, fuel-flow restrictions, and a powerful energy recovery system,  a release said.

These new regulations will enable teams to harness both traditional internal combustion and electrical energies. They further underline Formula 1’s relevance as a pioneer of future roadcar technologies, represent the biggest and most dynamic change to the sport since its inception in 1950, and are duly destined to re-shape grand prix racing.

McLaren, too, faces a period of dynamic change: the organisation has not only embraced the extreme technical and strategic challenges posed by the new regulations, it has simultaneously been growing and developing ahead of even bigger and more exciting future partnerships.

MP4-29: a frozen snapshot of intense development

We have responded to the disappointment of our 2013 season by pragmatically framing our approach to the technical challenge. The new MP4-29, revealed today, is a sensible and calculated response to the new regulations.

But it is very much a frozen snapshot of the design team’s steep development curve, and, as such, a machine that will potentially undergo more technical change throughout a single season than any other car in McLaren’s long and illustrious history.

The challenge for 2014 is to build-in both performance and reliability – something that can no longer be taken for granted given the steep technical challenge ahead.

And that is entirely as it should be: for this season will be Formula 1’s steepest-ever learning curve.

It is also a time of transition. Our final season with our engine partner, Mercedes-Benz, will be our 20^thtogether, before we begin an exciting new journey with Honda from 2015.

Our drivers: the perfect blend of styles

Jenson Button, the 2009 Formula 1 World Champion, remains for his fifth season at McLaren. For 2014, his experience, level-headedness and innate ability to read the behaviour of a racing car will be a powerful asset to our engineers, designers and analysts.

Kevin Magnussen arrives in Formula 1 with a stunning record in Renault Word Series 3.5, grand prix racing’s feeder series, and, crucially, no preconceptions. Having already devoted hundreds of hours to refining and developing our 2014 car in the McLaren simulator, his eagerness and commitment will sync perfectly with Jenson’s experience, providing us with a perfectly balanced driver pairing.

Powering the market with world-beating expertise

McLaren is leading the evolution of sports partnerships. The breadth of the McLaren Group’s experience and expertise presents a wealth of opportunities for innovative technical integration with our partners, which can have an impact way beyond the racetrack.

Whether it be extensive engagement with ExxonMobil to develop new lubricant technology, which can help McLaren Mercedes cars on the grand prix circuit, and ultimately improve the efficiency of consumer cars; developing new lightweight coatings with AkzoNobel; or working closely with SAP to develop and implement innovative data analytics techniques, our work with partners goes way beyond what can be described as sports sponsorship.   

Our strategic partnership with GSK is now also in its third year and is breaking new ground from manufacturing to pharmaceutical R&D.

Race technology is helping to improve the delivery of experimental trials into new medicines. Working with GSK we are using telemetry systems, which are inspired by the way we monitor our cars, to collect real-time data about the recovery of patients taking part in drug trials. These are at an early stage, but in future it’s hoped that being able to take a constant stream of reliable information about a patient could significantly enhance the already robust process of drug evaluation.

Our commitment to innovation and creativity does not stop with technology projects, but extends to the implementation of marketing campaigns with and on behalf of our partners. Santander recently announced a renewal of their major eight-year partnership with us, and this reflects the continued impact that our creative marketing campaigns can have.

The depth of trust and respect we enjoy with our partners has allowed us to extend record-breaking relationships with the likes of Hugo Boss (33 years), TAG Heuer (29 years), Kenwood (24 years), ExxonMobil and Mercedes-Benz (20 years) and SAP (16 years), Johnnie Walker and Hilton (nine years).

JONATHAN NEALE

Managing director, McLaren Racing

Formula 1 in 2014 is all about managing change – how is McLaren going about that?

“We’ve never had such significant new regulations before; reacting to them, and managing those changes, while still pushing the performance limits, has been an extremely tough job.

“We’ve been relatively pragmatic about it. We know that the need for consistency initially outweighs the need for performance – the winter tests won’t be about chasing set-up or refining the car; the envelope of performance is likely to be so wide, and so relatively unknown, that the winter – and to some extent the opening races – will be about understanding the operational boundaries of the car as best we can.

“To achieve this, we need a consistent platform – one that responds positively to changes. Moreover, the work of the engineers and designers to understand and interpret trackside data will be more important than before. That’s because this year, more than ever, will come down to a development race: I don’t necessarily think you can expect the car that wins the opening race to be the car that leads the championship charge, something we’ve often seen in the past.

“No, it will be all about a team’s ability to react and respond. We already have an update package that we’re readying for race one, and we’re discovering new things in the ’tunnel, or in CFD, all the time. Once we start track testing, I think you’ll see an intense throughput of ideas and concepts – that’s the nitty-gritty that will win or lose the world championship.”

There’s a greater backdrop of change at McLaren, too, isn’t there?

“A team with a fantastic heritage like McLaren is always faced with the challenge of continually winning races and championships. Equally, there’s a responsibility to move the organisation – and our processes – forwards. In fact, we’ll be doing just that during 2014: pushing ahead with an incredible amount of effort, analysis and commitment on the racetrack, but also making changes away from the track that will reap a greater dividend in the long term.

“There’s a huge amount of talent and potential already extant within the organisation, but there’s always more to discover. And we’ve made some very important key additions who’ll have a significant input into our future momentum – we’re incredibly pleased and excited to have hired the likes of Peter Prodromou and Dan Fallows, both from Red Bull Racing, and Ettore Griffini and Ciaron Pilbeam from Lotus, as well as more than a dozen top-level engineers from among the best teams in Formula 1, all of whom have seen the capacity and potential that exists here at McLaren.

“Nonetheless, this is a long-term process, and this year will be about developing and growing McLaren to a position where we can once again fight at the front.”

What are your thoughts on the driver pairing of Jenson and Kevin?

“We all know and like Jenson very much – he’s an integral part of this team now. And Kevin has shown such fantastic promise – both in the junior series, and on the occasions that he has tested for us – that it made absolute sense to develop him as our race driver.

“I really think the beauty of our driver line-up comes from its strength and structure through sheer contrast. In Jenson, we have Formula 1’s unofficial ambassador, somebody who provides us with an unprecedented databank of experience; we can really work with him as we learn together how to develop and refine this year’s car.

“In Kevin, I see a raw, unfettered enthusiasm and a fearsome work ethic. His arrival has been a terrific motivator for the entire team, and I’ve been really pleased and impressed by the way he’s thrown himself into the process. While he’ll naturally need time to acclimatise, we’re undoubtedly of the opinion that he’s ready for F1.

“Additionally, we have Stoffel Vandoorne as our reserve – another driver whose long-term potential is tantalising. He’ll have an increasingly complementary role alongside our two drivers – he’ll be attending all the races where GP2 is on the support bill, and will be heavily dialed in to our trackside operations as we ramp up his learning and experience.

“I think we have a fantastic line-up, and the best thing is that each driver will motivate and inform the other – it’s a win-win situation for the whole team.”

SAM MICHAEL

Sporting director, McLaren Racing

What are McLaren’s expectations for 2014?

“We’ve made no secret of our disappointment at how the 2013 season turned out. The aim now is to get back to winning – that’s what McLaren exists to do – but there’s a certain amount of growth and regrowth that needs to take place before we return to a position where we can challenge for the world championship.

“The good thing is that we’ve acknowledged that, and we’ve actually been working towards that goal for many months now. We have Honda waiting in the wings, we have a number of key technical staff bolstering our existing design and engineering teams, and we are fostering the careers of our young drivers, all of whom have an incredible amount of potential. The future for McLaren is bright, and we’re now putting in place the processes that will move us closer to our goals.

“For 2014, our aim is for continuous development; we’ll be refining and strengthening the car and the organisation throughout the year, so you’ll see a rapid turnover of parts and ideas on the car as we, like every team, wrestle with the many unique challenges of these new regulations.

“More immediately, our aim is to enjoy a smooth winter at all three tests, hopefully learning a lot as we go, and hopefully developing MP4-29 into something consistent, useable and quick.”

How do you balance the equation of reliability vs performance?

“I think the key to the first quarter of the season could well be consistency. It’ll be critical in the pre-season tests – firstly, to enable the drivers and engineers to learn about and understand the behavior of the new car; but, secondly, to provide us with the mileage and data our designers at the MTC need to further refine and develop the car for the year ahead.

“It’ll be a season of complexity and subtlety; we won’t find ourselves in a situation where the guy who wins the first race goes on to win the championship, I think it’ll be unpredictable and exciting – and that’s fantastic news for Formula 1’s fans.

“One thing is for certain, though, there’ll be a lot of cross-pollination of ideas during the season as the best concepts and solutions proliferate. We’re proud of some of the concepts we’ll be introducing with this car but, likewise, there’ll be areas where we can learn and improve.

“In fact, I think constant learning and improvement will be the key motifs of 2014.”

OUR DRIVERS – READY FOR ANYTHING

In Jenson and Kevin, we have both the sport’s most respected senior ambassador and its newest and most promising young hopeful, respectively.

Jenson has proven again and again that his unmatched experience, application and supreme natural ability make him perhaps the perfect driver to spearhead the development and integration of the myriad of new systems introduced for 2014.

Kevin is motivated, incredibly focused and eager to learn. Everybody at McLaren has not only been convinced by Kevin’s raw pace and commitment, but also by his ability to channel his determination and thoughts with singular and unblemished dedication.

Only 21, he is unmistakeably ready for Formula 1, and is prepared and equipped for the intense and steep learning curve ahead of him.

Our test and reserve driver, 21-year-old Belgian Stoffel Vandoorne, is the most promising racer outside Formula 1. He will combine a full year of racing in GP2, with the ART team, with his duties as McLaren’s reserve driver – a role that will naturally dovetail with his racing activities at all coinciding events.

Both Kevin and Stoffel are outstanding protégés of the McLaren Young Driver system.

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Woking, (Surrey, UK), 23 Jan 2014: McLaren Mercedes today announced that Santander, the largest bank in the eurozone and one of the biggest banks in the world, has renewed its long term corporate partnership with the team.

Since 2007, Santander and McLaren Mercedes have formed one of the most successful partnerships in Formula 1.  McLaren has played a pivotal role in the establishment of the Santander brand in the UK and with ground breaking initiatives, such as the 2012 London Grand Prix campaign, the partnership has delivered a consistent, demonstrable impact. 

For the past four years Jenson Button has also been a key ambassador for the company, fronting major marketing campaigns, staff engagement initiatives and playing a central role in Santander’s global University’s Scholarship Programme. 

Jenson Button will continue to play a significant role in Santander campaigns as the partnership progresses.

Meanwhile, Norton Rose Fulbright has entered into an innovative corporate partnership with the McLaren Mercedes Formula 1 team and has been appointed as the global legal advisor to the McLaren Group.

Keith Moor, Chief Marketing Officer, Santander said: “Santander and McLaren have formed a long term partnership and together we have set new standards in sports marketing.  Our decision to renew that relationship is not something that we have taken lightly, but it is based upon a proven track record of achievement and we are pleased to continue to be in partnership with one of the most iconic brands in global sport.”

Ekrem Sami, Managing Director of McLaren Marketing said: “Once again, a global blue chip brand has chosen to partner with McLaren Mercedes.  We are delighted to be able to continue our extremely productive relationship with Santander, a company that has supported us for a number of years and has committed to be part of our exciting future.  In such a competitive international sponsorship market, the fact that such a prestigious company has chosen to partner with McLaren Mercedes is a reflection of the strength of our brand, our proven track record of delivery and the power of Formula 1 to reach an avid, affluent and influential audience.”

McLaren Mercedes’ roster of sponsors remains the envy of Formula 1, with some of the longest and most established partnerships in sport. For example, Hugo Boss has been with the team for 33 years, Tag Heuer for 29 years, Mobil 1 for 20 years and SAP for 16 years. These have been joined by leading global corporations including GSK, Johnnie Walker, Hilton and AkzoNobel.

Note on Santander and McLaren:

Santander UK plc is a full-service retail and commercial bank providing services to some 15 million active customers, with almost 1,200 branches and 37 regional Corporate Business Centres.  It is a wholly owned subsidiary of Banco Santander SA. Santander UK plc manages its affairs autonomously with its own local management team responsible for its performance. Santander UK is firmly focused on the UK with c. 98% of customer assets UK-related and c. 80% of customer loans consisting of prime residential mortgages to UK customers. The total balance sheet remains UK focused, with a minimal net exposure after collateral to eurozone periphery countries only amounting to c. 0.6% of total assets. Santander UK is subject to the full supervision of the Financial Conduct Authority (FCA) and Prudential Regulation Authority (PRA) in the UK. Santander UK plc customers are protected by the Financial Services Compensation Scheme (FSCS) in the UK.

Banco Santander (SAN.MC, STD.N, BNC.LN) is a retail and commercial bank, based in Spain, with a presence in 10 main markets. Santander is the largest bank in the euro zone by market capitalization. Founded in 1857, Santander had EUR 1.342 trillion in managed funds, 102 million customers, 14,680 branches – more than any other international bank – and 186,785 employees at the close of June 2013. It is the largest financial group in Spain and Latin America. It also has significant positions in the United Kingdom, Portugal, Germany, Poland and the northeast United States. In the first half of 2013, Santander registered EUR 2,255 million in attributable profit, an increase of 29% from the same period of the previous year.

McLaren

McLaren Group is an organisation with one goal: to win.

McLaren Group is a dynamic group of high technology companies, whose rapid growth is built on the shared principles of innovation, creativity and commitment to excellence. It comprises McLaren Racing, McLaren Automotive and McLaren Applied Technologies.

McLaren Racing entered its first Formula 1 race in 1966 and won its first Grand Prix at the famous Spa-Francorchamps circuit in Belgium in 1968. More than 40 years and 182 Grand Prix victories later, McLaren is still renowned as one of the sport’s most successful competitors and as one of the world’s most illustrious high-technology brands.

McLaren Applied Technologies is one of McLaren Group’s most diverse and fast-moving businesses and has a mission to achieve breakthroughs in performance using advanced technology and design.  With expertise in modelling, simulation, design engineering and human high performance, their expertise covers markets including sport, energy, healthcare and pharmaceuticals.

McLaren Group is committed to sustainability. Continuous innovation and careful environmental management has enabled McLaren Mercedes to be the first Formula 1 team to retain the Carbon Trust Standard and to be declared ‘carbon neutral’.

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