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Author: David Bodapati
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Shock-absorber specialist Koni, 2 more, join Sahara Force India
Melbourne, 14 March 2014: On the eve of the new Formula One season, Sahara Force India is delighted to announce the arrival of KONI, Consorcio Aristos and FICREA as its latest partners ahead of the 2014 campaign, a Sahara Force India press release said here today.Shock absorber specialist KONI joins the team as a technical partner to develop new damper technology with a clear mission to help improve performance in this crucial area of the car.Consorcio Aristos is a Mexican construction company with a long history of engineering excellence dating back to 1956. Their passion for innovation and efficiency makes Formula One a logical platform to raise brand awareness.FICREA is a financial institution specialising in capital investment services to small and medium-sized manufacturing companies across Mexico. This partnership represents their first involvement in Formula One as they look to capitalise on the ever-growing popularity of the sport in Mexico.Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “Announcing three new partners is a great way to kick off the start of the new season. Koni are experts in damper technology and we hope to benefit from a close working relationship to help drive forward our competitiveness. The arrival of Consorcio Aristos and FICREA confirms the appeal of Sahara Force India to global brands keen to support our efforts in the World Championship. Together with all our partners I thank them for their support and look forward to rewarding them with success on the track.”About Consorcio Aristos
Consorcio Aristos is a Mexican Company founded in 1956 and incorporated to the Mexican stock market since then, making it one of the pioneers in Mexico to do so. The company focuses in developing and providing services to infrastructure projects. The company is dedicated to construction, power transmission lines, landfills and garbage management, among others. www.consorcioaristos.orgAbout KONIWith more than 150 years’ experience in the area of shock absorber solutions, KONI has the know-how to optimise a vehicle’s driving feeling and handling. As a part of ITT Motion Technologies KONI develops, manufactures and markets high-class performance shock absorbers for all types of cars and commercial vehicles such as rail vehicles, racing cars, trucks and buses. ITT Motion Technologies is the world leader in the development and production of brake pads and friction materials for the transport and automobile industry. www.koni.comAbout FICREAFICREA Financial Services is a Mexican financial institution engaged in the provision of savings, investment, and credit services. It is authorized by the Mexican Banking and Securities Commission (CNBV) to do business as Sociedad Financiera Popular. It currently serves over 6,500 clients in nine Mexican States by providing savings and capital investment services and supporting small and medium-sized manufacturing companies throughout Mexico. www.ficrea.com.mx/ends -
We may not be favourites for this race, but it’s different for title-race: Vettel
Melbourne, 13 March 2014: The New season begins with the first FIA Press Conference on Thursday ahead of the Australian Grand Prix Formula One World Championship first race on Sunday.
Transcript from FIA:

File photo of a Red Bull at pre-season testing 2014. FIA photo DRIVERS – Felipe MASSA (Williams), Daniel RICCIARDO (Red Bull Racing), Kevin MAGNUSSEN (McLaren), Lewis HAMILTON (Mercedes), Sebastian VETTEL (Red Bull Racing), Fernando ALONSO (Ferrari)
PRESS CONFERENCE
Sebastian, can we start with you. You’re a four-time world champion, it’s your 121st grand prix and your seventh season in Formula One. Four times a world champion consecutively but would it be fair say that as we sit here today you’re not terribly optimistic about making it a fifth in a row this year?
Sebastian VETTEL: I don’t think that’s fair to say. It’s a long year. Our pre-season testing, our preparation, hasn’t been ideal and, yeah, we’re probably not in the best position for this race but I think it’s a different story when we think about the championship. There’s a long way to go. Two years back Fernando was on the grid with 1.5 seconds to pole position but he was very close to beating us to the title at the very last race. Anything can happen. That’s why this race is important, just as any other one. But there are a lot of races this year.
Obviously we’ve all seen from the outside, and you’ve mentioned now the difficulties you had in pre-season testing but what are you doing to try to put that right – you personally?
SV: It’s obviously a tough step for all the teams, all the drivers, a lot of new things to get used to. We know that obviously we’re not in the best shape yet. There are a lot of things we need to solve. Unfortunately, you can’t solve them overnight. We’d love to but we can’t. So you really have to go step by step, together with Daniel, I think just trying to be as precise as we can, trying to give the engineers the best feedback possible about the whole power unit so that we move forward on that and also talking about the car because at this stage it’s a bit unknown where we are. It’s not a secret: you need very, very strong reliability to be a title contender, so we’ll see… I’m looking forward to tomorrow and especially Sunday to get a feel for the new regulations and see where we are.
Thanks for that. Moving on to Fernando: two-time world champion of course, 193rd grand prix this weekend, 14th season he’s beginning in Formula One. Ferrari a little hard to read from the outside in terms of testing, you haven’t really stood out, for good or bad. From your perspective how to do you feel Ferrari is placed with this new technology going into this very different new season?
Fernando ALONSO: I think it’s very difficult to tell how competitive we are at the moment. We’ll get some answers in 24 hours or 48 hours, we will know a little bit more than we know now. The car itself and the technology that Formula One brought this year are a little bit complex to everyone. We are learning and we are developing the car every day that we work on it. As I said, a little bit of an unknown situation for everybody. We just need to put everything together, maximise what we have, and see where we are.
Some changes have just been announced recently to the qualifying format, particularly in relation to the final part of qualifying. I was wondering if we could get a comment from you on those changes and the impact they might have?
FA: I think it will not be a huge difference, from the outside especially. OK there were some cars that didn’t run in Q3 or they only did one run in Q3 and now maybe we’ll see an extra lap from everybody but apart from that I think it’s not a huge change in approach in the qualifying for the teams and the drivers. Anyway, I think this change is welcome, to see more cars on tracks. I arrive many times with no new sets for Q3, so now I’m happy.
Moving on to the 2008 world champion Lewis Hamilton, who is starting his 130th grand prix. It’s his eighth season now in Formula One at the age of 29. Obviously it looks very promising after testing and both you and Nico Rosberg it seems are in a position to take an advantage of Mercedes’ competitiveness. I wonder will it come down to which one of the two of you wants it more?
Lewis HAMILTON: Possibly. Yeah, it’s very technical this year and we’re all in the same boat. We’re always trying to find where the advantages can be between two drivers. From race to race I think you’ll see… one race he’ll be ahead, one time I’ll be ahead, same as you saw last year. Obviously the goal is to be ahead all the time.
Can you talk about the feeling of driving these 2014 cars, compared to the cars of the last generation: the pleasure you get from driving them, whether they’re more you’re kind of car, what’s coming through the steering wheel to you?
LH: Well, naturally I think.. I probably speak for all of us that last year’s car felt better, it was perhaps a little bit nicer to drive, when we had lots more downforce. But that was a car that was in the fourth year of its evolution. Now we’re in a new phase and it’s just something that just takes some time to get used to. The sound, for example, is not as impressive as what we had in the past but once you get all the cars on the track, on the grid, I’m pretty sure it will be impressive for the fans still.
Q: Felipe, 192nd grand prix this weekend, your 12th season you’re starting in Formula One and certainly from the outside, your decision to move to Williams at this stage of your career is starting to look fairly inspired, judging by the winter testing programme. What do you think can be achieved this year, in terms of results?
Felipe MASSA: I don’t know. I think it’s new to everybody so maybe we start having some answers this weekend. Not all of the answers but some. I’m really happy to be with Williams. Really enjoying the working with it to now, to feel the car and the working. It’s a lot to do. You can never forget that it was a very difficult time for Williams in the last years and it’s a lot to do, a lot of work, a lot of development going on inside the factory, inside the team. So many new people arriving – including me. But, I’m pretty motivated. For sure we can be there. I don’t know how competitive we’re going to be compared to the other teams. Maybe we will see teams better than us – I don’t know. Maybe we can see ourselves fighting with them and be as competitive as the top teams like these three guys here – but I think it’s just the beginning. It’s a lot to do, a lot to understand and the understanding will be very important for trying to make the car better and better all the time. But, feet on the ground, I think maybe this weekend we start to understand a little bit.
Q: Obviously you’ve got the Mercedes engine which at this point looks to be the one to have, going into the season – but there’s clearly more to the Williams renaissance than just that. Can you tell us some of the things you’ve noticed? Maybe one or two points of things that you’ve noticed that have changed?
FM: Well, I feel the team is really motivated. They want to grow, they want to get better and they want to be back in the good times. So I feel a lot of understanding for the people. I’m really happy with the people I work with, they’re really professional. So many new people are arriving and there are many good ideas inside the team. Me as well. I’m trying to give as much experience, as many ideas as I can from my experience in a different team. So, yeah, I’m really looking forward. I think it can be a nice season for us – but how nice I don’t know. We need to see.
Q: Daniel, it looks like you had one really good day of testing in the car. Observers were saying the car looked pretty good when it was going around. Do you share that view.
Daniel RICCIARDO: I think we had one stand-out day. There weren’t many, as Seb said but at least one for me was pretty good. I think we’re all a bit unsure how good our cars are. Speaking for all the drivers, I think we’re just curious and hanging out to get on the track this weekend and see where everyone stands and get a clearer picture. I’ve had a busy week leading up to the race and I’m probably more excited than anyone else right now to get in the car.
Q: You’ve got your big break, here you are, it’s the big time with the World Champion team. You’ve got a four-time world champion sitting on the other side of the garage from you. What’s your strategy from here? Are you going to just focus on your own job or trying to look at what Sebastian’s doing and try to beat him?
DR: I think for now just focus on what I’ve done the last few years and keep doing what I’ve been doing to get to this point – and then assess it from there and see how it’s going. Obviously I get a good view behind the scenes from the engineers of how Seb works with his guys and understand a little more through that as well – but for now it’s just do my thing and see where I stand off that and we’ll work from there.
Q: Kevin, welcome to Formula One, if you look around you at the drivers sitting here with you this afternoon, who have seven Drivers’ World Championships won between them, 104 grand prix victories between them. Do you feel you have to pinch yourself to believe you’re sitting here today.
Kevin MAGNUSSEN: Yeah. Definitely. It is a dream come true and every day is fantastic at the moment – I’m sure it will keep staying like that. I’m just really excited to be here. It’s been a long winter, since signing. I’ve been looking forward to this weekend but yeah, feeling good. It’s been a good winter in terms of preparation with the team. They’ve done a really good job in terms of preparing me for this. It’s not easy. It’s a big job, a big challenge but I think I’m pretty much as ready as you can be these days. I’ve done a lot of work over the winter but I’m not underestimating the challenge that I’m facing. It’s a big challenge but I’m looking forward to it.
Q: Shed a little light on it for us. McLaren looked very strong at the start of the testing but perhaps the end looked a bit more difficult. What was going on?
KM: I think the whole testing we pretty much ran the launch car and were behind a little bit on development – but the car feels good. If you didn’t know the lap times of the other guys you would think that it’s pretty fast – and that’s a good sign. If we can just put some downforce on the car and keep developing as we did over the winter with the car, I think we can be in a good position. The team obviously come off a difficult season and they are massively motivated to come back to where they belong and that’s a good feeling.
QUESTIONS FROM THE FLOOR
Q: (Kate Walker – Crash.net) To all six of you: I was wondering in development terms if you could tell us the difference between the cars that were packed up in Bahrain and the cars that we’re going to see leaving the pit lane tomorrow?
SV: I think it will be a very different car. Obviously, for us, we had a lot of problems during the test so we didn’t get to test a lot of stuff and we hope we do some more running here and obviously put the parts to the car that we think are better for overall performance. Yeah, it will be a bit different but I think it’s the same for all of us.
Q: Fernando, I was on the same plane as Pat Fry and he was certainly pushing a lot of boxes out through customs when we arrived, so you’ve got quite a lot of new parts I guess.
FA: No, maybe they found some…
SV: Spare parts.
FA: …food or something. The car is exactly the same as it was in Bahrain, not new sponsor, not anything.
LH: It’s very similar to the two next door… probably more so to Fernando. There’ll be a couple of things on the car but generally it’s going to look the same.
FM: The same car.
KM: We’ve got a few bits on the car so hopefully we will be good.
Q: (Ian Parkes – Press Association) Sebastian, obviously this past pre-season has been very different compared to previous pre-seasons with Red Bull. I was just wondering if you come into this season with a different mind-set, knowing you’ve got a car that could struggle to even cross the finishing line on Sunday, compared to the car you’ve had in previous seasons where you know it’s going to be pushing for the front row of the grid, pushing for race wins. Does your mind-set alter?
SV: I think generally, at this stage for all us it’s difficult to know what to expect, how the racing will look, how it will feel inside the car, how many cars will cross the line. We saw that we had a lot of problems, others had a lot of problems during the tests that we had. It’s difficult to have any sort of expectations for most of us I think, but as I said in the beginning, it’s a long season and so obviously I’m going out here, not trying to just make it round, I’m going out here to push to the maximum and do the best I can and then we will see where we are and we will see how far we get. The target, for sure, is to finish and the target for sure is to finish in the best possible position, so that’s the mind-set, fairly straightforward and for the rest of the year, I think we’re a strong team, we have a lot of good people on board, we have strong resources so I’m confident we should progress as the season goes on.
Q: (Dan Knutson – Auto Action) Lewis, you and Nico get along very well, you got along very well last year when you were going for wins. This year, you might be both going for the championship, you’ve been in that kind of a fight before. Do you see that putting a bit of a strain on the relationship with Nico?
LH: I mean when everyone’s talking about the relationship between us, it will be the same at the start as it will be at the end. We’ve been racing together since we were 13, we’ve been in championships competing right to the end, one where he’s won, one where I’ve won and it’s been the same since… It’s a more fierce championship and a lot more is riding on it but at the end, I don’t see any issues.
Q: (Trent Pryce – Richland F1) Kevin, you say that the McLaren feels quick, does that mean it’s responding well to set-up changes? Does it feel like it has a good baseline?
KM: Yeah, both, I would say. It just feels like a Formula One car, it feels like it’s balanced and I don’t have a lot of experience with Formula One cars but definitely the car that we had last year just didn’t have the right feeling about it. This year’s car is responding well in terms of driving the car and also set-up changes and has a good feel about it.
Q: (Shane McInnes – 3AW) Seb, have you offered much advice to Daniel, your new teammate now racing at Red Bull and if you have offered some advice, can you share that wish us?
SV: Not much, we didn’t drive that much this year so there was not much I could talk about. Obviously you do your own thing once you are in the car, but as a team we share everything that we experience and together with the engineers, it’s always… people expect that if you come to a new team or if you have a new teammate or you know a certain driver very well, people expect kind of questions like ‘how hard do you approach turn three in Australia’ or in Monaco. It’s not like that. Obviously everybody’s got his own style and even if I told him to brake here or there, then he would still try and find his own way. There are some things where I’m open so if he has some questions he can ask. It’s the same for me the other way round. I think I can learn a lot from him so obviously he’s a new guy, he has a different driving style to Mark. I didn’t see that much yet in testing because we didn’t run so much, but I’m sure, as the season goes on we’ll both learn from each other.
Q: (Ben McKay – Australian Associated Press) Felipe and others if you wish, there are so many uncertainties leading into this season, is it fair to say that Formula One is under something of a cloud with the continued poor health of Michael Schumacher?
FM: Sure, I always think about him every day, pray for him every day so I really hope that things can go back and be OK for him. For sure it was a shame to see what’s happened but I keep thinking about him, he’s on my helmet and we’ll keep praying and believing that things can be OK for him and he’s coming back.
Q: (Mat Coch – Pitpass.com) Kevin, this year you’re up against Jenson Button who I guess is getting towards the end of his career while you’re at the very start. Do you feel that it’s a little bit of a make or break year for both of you and that if you beat him, your career is made whereas if he beats you, you’re perhaps in a bit of trouble?
KM: Well, we all know that you are measured against your teammate but I don’t see it like that, I try and do my best, try and learn as much as I can in the early part of the season and see where it takes me. There is a lot pressure in being in Formula One, especially when you are with a big team as I am. It’s where I want to be, I’ve always dreamed of being with McLaren and I’m here and I’m going to do my best and try not to worry too much about the negative things.
Q: (Sylvia Arias – Parabrisas) Felipe, I want to know that after so much time with Ferrari, working with a Latin team, how do you feel now with a British team, what differences have you found, your feelings?
FM: For sure, working with the car is the same and everything, similar things. It depends which team you are with but the idea, the working is the same but it’s very different the way… outside, the way they talk, they are much more quiet. The Italians, they cannot talk without shaking their hands. I am like that because I am from Brazil as well, so for sure it’s a big change for me. I’m trying to learn everything quickly, changing some names as well, understanding the way they talk as well, because I never lived in England, so that’s also new for me. But it’s nice, it’s a nice experience as well, but definitely the mentality is pretty different.
Q: (Carlos Miguel – La Gaceta) For all six, it’s a simple question: which team is the favourite for the championship?
DR: I think the championship is… as Seb said before, a long way away so… I could probably say for this race, judging from testing but I think we’re going to develop so much throughout the year, all teams with the new cars this year so to answer the question simply, for this race, I would put my money on Mercedes but try not to count anyone else out but to answer your question in one word then it’s them.
KM: I don’t know, it’s very hard to predict. We’ve seen for many years whoever is strong for the first part of the season might not always be the one at the end of the season so it’s hard to predict. I don’t know.
FM: Yeah, I think I would say Mercedes.
LH: I will say Williams.
SV: Yeah, not much to add. I think for this race Mercedes based on winter testing for the season. I think after three or four races we will know a little bit more.
FA: I’ve no idea.
Q: One final question: how many finishers in the race on Sunday?
FA: How many are we? 16.
SV: 12
LH: 15
FM: 14
DR: No one. We’re all going to be running across the line!
KM: 22.
Ends
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2014 F1 Power Unit guide: FIA
In 2014, Formula One will undergo a major change, the most significant alteration to its technical regulations in the history of the sport.
MON 10.03.14, 4:04PMThe introduction of a new 1.6 litre, turbo-charged V6 power unit, relying heavily on hybrid technologies, aims to place the world’s foremost single-seat racing series at the cutting edge of automotive technology development, while at the same time preserving the culture of innovation and capacity to thrill that have been at the heart of the sport since its earliest days.The changes are comprehensive, and so via straightforward explanations and with the help of insights from FIA Head of Powertrain Fabrice Lom, a guide has been assembled as a handy guide to how Formula One will race in 2014 and beyond. -
F1 circus travels into the unknown as Melbourne beckons!
Melbourne, 12 March 2014: Formula One season begins this week, with Melbourne hosting the Australian Grand Prix, the first round of the 19-round 2014 FIA Formula One World Championship. Defending champions Sebastian Vettel and Red Bull Racing team powered by Renault engines may have faced a lot of problems during the pre-season testing but one cannot rule out neither the German, a four-time world champion or the Red Bull team. However, it looks that the new rules and the new engine will bring forth a new season of hope and competition for many of the teams. After a few races, the 2013 season was dominated by the Red Bull team and Vettel in particular, especially after the lose-tyre incident which forced Pirelli, the tyre suppliers to change the compounds. In the process, the Indian outfit, Sahara Force India too suffered.
This year despite the financial troubles and court cases affecting the owners of both Sahara and UB Group, Subrata Roy and Vijay Mallya, respectively, it is expected that it would not affect the finances of the team. The team did well in the tests and had logged quite a number of laps that helped the engineers to set-up different permutations and combinations. Sahara Force India is looking forward to a good season with both Sergio Perez and Nico Hulkenberg in good nick.

The Helmets of Sergio Perez (left) and Nico Hulkenberg,for 2014. ASahara Force India Photo. The temporary track around the Albert Park lake provides a stern challenge for drivers and cars alike. As is traditional with street circuits, the surface lacks the grip of a permanent racing facility. This leads to high track evolution as the circuit ‘rubbers-in’ over the weekend making set-up a moving target. The circuit also has various bumps and undulations that have been known to catch drivers out, particularly coming into braking zones, with gravel traps and unyielding walls waiting for the unwary or the unlucky.
The 2014 edition of the Australian Grand Prix has another factor to consider. All eyes will be on the performance of F1’s new turbocharged power units. Winter testing suggested the 2014 cars had all the performance of their predecessors but with the hybrid technology still in its infancy, glitches abounded during the three scheduled testing sessions. While teams were able to complete race simulations with increasing confidence towards the end of the testing season, a race of attrition is to be expected in Melbourne.
Additionally, teams are still on the learning curve with their new equipment. The new cars will complete the race distance on two-thirds the fuel used by their predecessors – but maximising the potential of that load entails a new paradigm in race craft and is very much a work in progress.
Teams have acknowledged this first grand prix of the season will be a voyage into the unknown, with many discovering for the first time the capabilities of their race-specification cars during the practice sessions. It promises to be a surprising and exhilarating weekend.
eom
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Seb Ogier-Julien Ingrassia win in Volkswagen 1-2 at Mexico: WRC
10 March 2014: Faster and with greater stamina than Speedy Gonzales –Volkswagen enjoyed an outstanding double success at the Rally Mexico. In doing so, winners Sébastien Ogier/Julien Ingrassia (F/F) and runners-up Jari-Matti Latvala/Miikka Anttila (FIN/FIN) cheated the regulations and extreme conditions at the third round of the FIA World Rally Championship (WRC). En route to the seventh Volkswagenvictory in a row, the two leaders in the World Championship laid the foundations for their one-two on the opening day. They were faced with the obstacle of being first and second onto the route. Despite this, they had still battled their way to first and third place by the end of the first third of the rally. That all-action display was followed by a flawless second day, which saw Ogier and Latvala move to the top of the standings and open up a substantial lead, which just kept growing. On the final day, Ogier and Latvala comfortably controlled the pace to claim the fourth one-two for the Polo R WRC in 16 outings in the World Rally championship. Ignoring the break between seasons, this was the seventh victory in a row for Volkswagen. Come the end of the rally in Mexico, Ogier/Ingrassia were a mighty 5:28.6 minutes ahead of the best-placed non-Volkswagen driver, according to a Volkswagen Communications press release.The world’s fastest street sweeper: awesome effort from theVolkswagen duoThe WRC regulations meant the two Volkswagen drivers were faced with a luxurious problem on the opening day of the rally. As first, second and fourth in the World Championship, they had the dubious honour of opening the route. In few other rallies is this such a major disadvantage as in Mexico. More and more of the layer of loose gravel is swept out of the way with every World Rally Car that passes. The disadvantage is calculated at about 0.1 seconds per kilometre and per competitor. However, theVolkswagen pairings of Ogier/Ingrassia and Latvala/Anttila produced an energetic display to negate this hindrance. Eight of eleven stage wins went to Wolfsburg on day one alone.
Bonus points on the Power Stage, World Championship lead extended in all three classifications
With victory in Mexico, Sébastien Ogier and Julien Ingrassia moved into the lead in the overall standings of the World Rally Championship – just ahead of their Volkswagen team-mates Jari-Matti Latvala and Miikka Anttila. Ogier and Ingrassia lead both the Driver and Co-Driver classifications with 63 points, followed by Latvala and Anttila with 60 points. Between them, the two cars increased the lead in the Manufacturers’ Championship significantly. Volkswagen now has 115 points to its name – 55 more than its closest rival Citroën. Andreas Mikkelsen/Mikko Markkula are fourth overall with 24 points.
XXL team performance – Polo R WRC #9 perfectly restored to working order
The day’s rallying twice ended ahead of schedule for Andreas Mikkelsen/Mikko Markkula (N/FIN). On Friday, the Volkswagen duo hit a stone when exiting a corner on the “El Chocolate” special stage and damaged the rear-right suspension, bringing their day to a premature end having previously been running second. On Saturday, a mistake in the pace notes resulted in Mikkelsen/Markkula rolling their car when they cut too much off a corner and were flipped over by a hole in the road. Thanks to the outstanding job done by their mechanics, the number nine Polo R WRC was back as good as new by the time it took to the road for Sunday’s special stages. They managed to get the World Rally Car back into top condition within the three-hour time limit specified in the regulations. Mikkelsen/Markkula used the Sunday to gain as much experience as possible at rally pace, setting four top-three times in the process.High altitude, heat, homework – Polo R WRC, the cleverest World Rally Car
Absolutely reliable and equipped with an intelligent engine control unit, the Volkswagen Polo R WRC set the technological benchmark at the Rally Mexico. The special stages took the teams from about 1,800 metres to 2,800 metres above sea level. The higher you get, the lower the air pressure, oxygen content in the air and cooling efficiency of the engine sink. At temperatures around the 30-degree mark, the objective was to minimise the loss of performance. The Volkswagen engineers took care of the software intelligence of the World Rally Car from Wolfsburg well in advance of the rally in Central America. The engine control unit is used without modification from Monte Carlo right through to the final round in Great Britain.Physical and mental strength the key to success
Like their World Rally Cars, the Volkswagen drivers and co-drivers arrived at the Rally Mexico as well prepared as physically possible. Fitness was a key to success, particularly on the seven special stages at over 30 kilometres in length, which were tackled at high altitude and in scorching heat. Here too, Volkswagen left nothing to chance: the staff at the sports clinic in Bad Nauheim were tasked with looking after the physical condition of the team. Fitness and diet plans, regular performance tests throughout the season and comprehensive on-site care are part of the everyday rally routine atVolkswagen.Facts, facts, facts – Volkswagen up there with the best
Volkswagen secured a place in the FIA World Rally Championship (WRC) record lists with victory number seven in a row. The wins in Australia, France, Spain and Great Britain last year were followed by triumphs in Monte Carlo, Sweden and Mexico this season to produce the second-longest winning run in WRC history. Sébastien Ogier claimed his 18th overall win in the World Rally Championship, with eleven of these successes coming inVolkswagen colours.Quotes after day three of the Rally Mexico
Sébastien Ogier, Volkswagen Polo R WRC #1
“Mexico really is a fantastic country for us! I like the rally, and it seems to like me. I picked up my first win as a junior here back in 2008 and took overall victory with Volkswagen last year – and now here I am, back on the top step of the podium. It is a fantastic feeling. Our entire team did a sensational job all weekend, and the Polo R WRC was once again super reliable and super quick in extreme conditions. I was hungry for this win after my mistake in Sweden! That is why Julien and I refrained from taking any risks on the final day. We really wanted to get this win under our belts. And it goes without saying that I also wanted to get my hands on the Power Stage points. Although we will now have to act as street sweepers for the opposition at the next round in Portugal, the World Championship points are more important than anything else.”Jari-Matti Latvala, Volkswagen Polo R WRC #2
“I am really very happy with second place. Having been first onto the route on day one, which meant we were quite a long way off the lead, we set our sights on a place on the podium. The Rally Mexico was hard work and also very demanding on the cars. The Polo coped admirably with the stresses and strains of the high altitude and soaring temperatures, and our team also did a perfect job. Thanks for that. That was the best Rally Mexico so far for Miikka and me. We came through without any mistakes and finished runner-up for the first time. We are still almost level with our team-mates, without having to start first again in Portugal.”Andreas Mikkelsen, Volkswagen Polo R WRC #9
“A tough rally for us. Retiring twice is not exactly what we had in mind. I just made too many mistakes. Thanks to the great job done by my mechanics, I was still able to gain a few kilometres of experience at the Rally Mexico on Sunday, which will allow us to push hard again next year. All in all, we learned an awful lot here – unfortunately we did it the hard way. I will analyse it in detail over the coming days, and will prepare as well as possible for the coming rally in Portugal. We will come back stronger, and hopefully return to the podium there.”Jost Capito, Volkswagen Motorsport Director
“A one-two in these difficult conditions and given the new regulations regarding the starting order is more than we had expected coming into the Rally Mexico. I take my hat off to Sébastien Ogier, Jari-Matti Latvala and our engineers, who made this success possible. The performance of the two drivers was undoubtedly outstanding. However, the one-two is also a team success. Whether the chassis department or the engine department, the Polo R WRC was perfectly prepared for the difficult conditions. The champagne tastes particularly good today, as success in Mexico is always a bit special. It is the first gravel event of the year, and virtually a home event for Volkswagen. After all, our models are part of the scenery here. Everything came together here in Mexico, and we are very proud of what we have achieved.”And then there was …
… Volkswagen Mexico. From the roadshow in Mexico City to the guest services in León and out on the special stages, our Mexican colleagues ensured everything was perfectly organised. Thank you! Volkswagen Mexico also celebrated its 50th anniversary in León.And then there was also …
… the chef in the Volkswagen team. Daniel Zillgen spent the past few days meticulously ensuring that only American or Argentinean meat was served. In the case of Mexican meat, there is a risk that the drug Clenbuterol was used during breeding. This particular drug is also a banned doping substance.eom
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Vishnu Prasad, Motorsport person of the year: FMSCI awards
2013 FMSCI Indian National Champions
2013
FMSCI Indian National Rally Championship (INRC) 4W
Amittrajit Ghosh
National Champion Driver
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1
FMSCI Indian National Rally Championship (INRC) 4W
Amittrajit Ghosh
National Champion : Driver
2
FMSCI Indian National Rally Championship (INRC) 4W
Ashwin Naik
National Champion : Co-Driver
4
FMSCI Indian National Rally Championship (INRC) 4W
S. Padmanabhan
National Champion : Tuner
5
FMSCI Indian National Rally Championship (INRC) 4W
Arjun Rao
1600 cc Champion : Driver
6
FMSCI Indian National Rally Championship (INRC) 4W
Satish Rajagopal
1600 cc Champion : Co-Driver
7
FMSCI Indian National Rally Championship (INRC) 4W
Slideways Industries
1600 cc Champion : Team
8
FMSCI Indian National Rally Championship (INRC) 4W
Kumar Ramaswamy
1600 cc Champion : Tuner
9
Junior Indian National Rally Championship (JINRC) 4W
Suhem M.K.
JINRC Champion : Driver
10
Junior Indian National Rally Championship (JINRC) 4W
Zayne Asrar
JINRC Champion : Co-Driver
11
Junior Indian National Rally Championship (JINRC) 4W
Slideways Industries
JINRC Champion : Team
12
Junior Indian National Rally Championship (JINRC) 4W
Johnson
JINRC Champion : Tuner
13
Indian Rally Championship (IRC) 4W
Sumit Panjabi
IRC Champion : Driver
14
Indian Rally Championship (IRC) 4W
Dr.S. Dinesh
IRC Champion : Co-Driver
15
Indian Rally Championship (IRC) 4W
JCT Rallying
IRC Champion : Team
16
Indian Rally Championship (IRC) 4W
Md.Yusuf
IRC Champion : Tuner
17
Indian National SUV Rally Championship (INSUVRC) 4W
Gaurav Gill
INSUVRC Champion : Driver
18
Indian National SUV Rally Championship (INSUVRC) 4W
Musa Sherif
INSUVRC Champion : Co Driver
19
Indian National SUV Rally Championship (INSUVRC) 4W
Mahindra Adventure
INSUVRC Champion : Team
20
Indian National SUV Rally Championship (INSUVRC) 4W
N Leelakrishnan
INSUVRC Champion : Tuner
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MMSC FMSCI National Racing Championship (4W)
Ashwin Sundar
MRF FF 1600 : National Champion Driver
2
MMSC FMSCI National Racing Championship (4W) S Narendran
LGB Formula F4 : National Champion Driver
3
MMSC FMSCI National Racing Championship (4W) Wallace Sports
LGB Formula F4 : National Champion Team
4
MMSC FMSCI National Racing Championship (4W) N Leelakrishnan
Indian Touring Car : National Champion Driver
5
MMSC FMSCI National Racing Championship (4W) Big Foots Racing
Indian Touring Car : National Champion Team
6
MMSC FMSCI National Racing Championship (4W) S Feroze Khan
Indian Junior Touring Car: National Champion Driver
7
MMSC FMSCI National Racing Championship (4W) Team Rad Racing
Indian Junior Touring Car : National Champion Team
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JK Tyre FMSCI National Rotax Max Karting Championship
Pradyumn V Danigond
Micro Max : National Champion Karting Driver
2
JK Tyre FMSCI National Rotax Max Karting Championship
Krishnaraaj D Mahadik
Junior Max : National Champion Karting Driver
3
JK Tyre FMSCI National Rotax Max Karting Championship
Vishnu Prasad
Senior Max : National Champion Karting Driver
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FMSCI Indian National TSD Rally Championship 4W
K.P. Karthick Maruthi
TSD National Champion Driver
2
FMSCI Indian National TSD Rally Championship 4W
S. Sankar Anand
TSD National Champion Navigator
3
FMSCI Indian National TSD Rally Championship 4W
K.P. Karthick Maruthi
TSD Champion Driver Pro Expert
4
FMSCI Indian National TSD Rally Championship 4W
S. Sankar Anand
TSD Champion Navigator Pro Expert
5
FMSCI Indian National TSD Rally Championship 4W
Chidananda Murthy
TSD Champion Driver Pro Stock
6
FMSCI Indian National TSD Rally Championship 4W
Sujith Kumaar B.S.
TSD Champion Navigator Pro Stock
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FMSCI Indian National Motorcycle Racing Championship (2W)
K Jagan
Group C : upto 165 cc : Open : Rider
2
FMSCI Indian National Motorcycle Racing Championship (2W)
TVS Racing
Group C : Upto 165 cc : Open : Team
3
FMSCI Indian National Motorcycle Racing Championship (2W)
Yamaha
Group C : upto 165 cc : Open : Manufacturer
4
FMSCI Indian National Motorcycle Racing Championship (2W)
Meka Viduraj
Group D : upto 165 cc : Novice : Rider
5
FMSCI Indian National Motorcycle Racing Championship (2W)
Sparks Racing
Group D : upto 165 cc : Novice : Team
6
FMSCI Indian National Motorcycle Racing Championship (2W)
Yamaha
Group D : upto 165 cc : Novice : Manufacturer
7
FMSCI Indian National Motorcycle Racing Championship (2W)
K Y Ahmed
Group D : upto 130 cc : Novice : Rider
8
FMSCI Indian National Motorcycle Racing Championship (2W)
TVS Racing
Group D : upto 130 cc : Novice : Team
9
FMSCI Indian National Motorcycle Racing Championship (2W)
TVS
Group D : upto 130 cc : Novice : Manufacturer
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MRF MoGrip FMSCI National Supercross Championship
K.P. Arvind
Foreign Open 2/4 Stroke : 500 cc : Rider
2
MRF MoGrip FMSCI National Supercross Championship
Suhail Ahmed
Novice Class Group C 2/4 Stroke : upto 260 cc : Rider
3
MRF MoGrip FMSCI National Supercross Championship
Pramod Joshua
Indian Expert Class Group B 2/4 Stroke : upto 260 cc : Rider
4
MRF MoGrip FMSCI National Supercross Championship
Pramod Joshua
Indian Expert Class Group C 2/4 Stroke : upto 260 cc : Rider
5
MRF MoGrip FMSCI National Supercross Championship
Naresh V.S.
Private Expert Class Group C 2/4 Stroke : upto 260 cc: Rider
6
MRF MoGrip FMSCI National Supercross Championship
Gaurav Khatri
Private Foreign Open 2/4 Stroke : 500 cc : Rider
Motorsportman of the year rolling trophy award : Vishnu Prasad
Life Time Achievement Award : K Krishnamurthy
Indians abroad
1) Gaurav Gill FIA Asia Pacific Rally Champion
2) Narain Karthikeyan participation in GP series – Wins and Podiums
3) Armaan Ebrahim FIA GT Series -3 podiums
4) Karun Chandok- Podium in the Dubai 24 Hour Race5) Sanjay Takale FIA Asia Production Cup Winner
6) Raj Bharath – Podiums in the Formula Masters China
7) Jehan Daruwala winner British Karting Championship
8) Kush Maini – 2nd in the WSK Cadet Class Championship
9) Mahi Racing winner constructor World Super sport Championship
10) K Rajini 2W 2013 Losail Asia Road Racing Championship
11) R Deepak 2W 2nd in above
12) K Jagan 2W third place in the 2013 Asia Cup Road Racing Serieseom

Gautam Singhania presenting the Man of the year award to Vishnu Prasad. An Adrenna Communications photo -
Ogier-Ingrassia duo and Latvala-Anttila pair lead 1-2 for VW after Day 2
8 March 2014: The success story goes on and on and on. Volkswagen leads the Rally Mexico with two Polo R WRCs going into Sunday’s final leg. After 319.71 of 399.93 kilometres against the clock, World Champions Sébastien Ogier/Julien Ingrassia (F/F) have pulled 1m 00.3s clear of team-mates Jari-Matti Latvala/Miikka Anttila (FIN/FIN), who topped the standings in the FIA World Rally Championship (WRC) coming into the event in Central America. A matter of concentration: with high temperatures and four special stages over 30 kilometres in length, physical and mental fitness were the difference between success and failure. While their closest rivals were forced to retire after mistakes with serious consequences, Ogier/Ingrassia and Latvala/Anttila reliably negotiated the day’s 170.08 kilometres of special stage without incident, according to a Volkswagen Motorsports Communications Press Release on Sunday morning (IST).
30.33-kilometre “Ibarilla” twice, and “Otates” and “Otatitos”, at 53.69 and 43.06 kilometres respectively – the Rally Mexico’s long special stages put both man and machine to the test. Day two once again came to a premature end for Andreas Mikkelsen/Mikko Markkula. The duo crashed out on the second stage of the day, trying to cut a left-hander but succeeding only in flipping their car on an embankment. The Volkswagen team is reassembling the number 9 Polo R WRC, which should be ready to re-join the action on the final day of the Rally Mexico – Mikkelsen/Markkula will line up for the closing 80.22 kilometres on Sunday under Rally2 regulations.Quotes after day two of the Rally Mexico
Sébastien Ogier, Volkswagen Polo R WRC #1
“A fantastic day for us! The Polo is running absolutely perfectly and is as reliable as clockwork. Julien and I now have a comfortable lead, which will allow us to keep a check on the opposition. However, we will definitely not be relaxing. The Rally Mexico is one of the toughest on the calendar, and a lot can happen on the coarse gravel between now and the finish – especially given the fact that we still have to tackle the longest stage, ‘Guanajuatito’, tomorrow. 55.92 kilometres across country at full throttle, with temperatures in the cockpit reaching up to 40 degrees. You have to call on all your strength and remain fully focussed in order to come through it well. But one thing is certain: we want sombreros and cowboy boots as trophies on the podium again. And unless we suddenly come across a closed gate tomorrow, it is looking good for us.”Jari-Matti Latvala, Volkswagen Polo R WRC #2
“I am very happy with second place today. Even this morning, Sébastien Ogier had opened such a big lead that we would not have been able to catch him under normal circumstances anyway. At the same time, the Rally Mexico once again showed how tough it is: many teams had major problems and had to give in. Our Polo was flawless, even on the very rough sections. It was pretty tiring work in the cockpit in that heat, and the ‘Otates’ stage was one of the longest I have ever driven. Given our expectations – after all, we had to open the route yesterday, which was a definite disadvantage – and with an eye on the championship, second place would definitely be a great result.”Andreas Mikkelsen, Volkswagen Polo R WRC #9
“Retiring early two days in a row obviously doesn’t make a great impression. It might look as though I took too many risks today, but that is precisely what I was trying to avoid. I was actually downright cautious. However, we hit a hole when cutting the corner in a left-hander, which flipped and rolled us. That was obviously it for today. The plan coming into the rally was to get as many kilometres under our belt as possible in preparation for next year. To learn anything of use, however, you still have to go at a decent speed. That will also be the approach tomorrow, when we return again under Rally2 regulations for the final stages.”Jost Capito, Volkswagen Motorsport Director
“It is hard to keep your concentration in the cockpit on the Rally Mexico’s long special stages, which take place at high altitude and in high temperatures. Both Sébastien Ogier/Julien Ingrassia and Jari-Matti Latvala/Miikka Anttila were outstanding today. They dominated the long special stages and took as much care as possible of their equipment. The slightest moment of carelessness can lead to retirement – you can soon hit a rock on the narrow roads and damage a suspension. Unfortunately Andreas Mikkelsen found that out the hard way again today. But these things happen, and are part of rallying. We will have to keep that in the back of our minds on Sunday if we want to remain in the top two positions after the final four stages. We have done really well, but have not won anything yet.”And then there was …
… the rally-driving lucky charm. After World Champion Sébastien Ogier had taken part in a training session with football club León ahead of last year’s Rally Mexico, the team promptly went on to win the Mexican football championship. In 2014, the tight schedule did not allow Ogier to pay ‘his’ club a visit – much to the disappointment and regret of “Club León”, who play their home matches in a stadium next to the Service Park for the Rally Mexico. On Friday evening, the team lost 0:1 at home to bottom-of-the-table Veracruz and are now a lowly fifth in the table.eom

Sébastien Ogier/Julien Ingrassia (F/F), in a Volkswagen Polo R WRC lead after day 2 in Rally Mexico. A VW Motorsports photo -
Seb Ogier takes lead; fastest in 7 of the 11 stages on Day 1: Rally Mexico
Mexico, 7 Mar 2014: The fastest street sweepers in the world drive a Volkswagen. Sébastien Ogier/Julien Ingrassia (F/F) and team-mates Jari-Matti Latvala/Miikka Anttila (FIN/FIN) produced energetic displays at the wheel of their Polo R WRCs to overcome the disadvantage of having to open the route at the Rally Mexico. The conditions improved with every World Rally Car that followed them onto the Mexican roads, sweeping them clear of the layer of loose gravel. The second-placed pair in the World Championship, Ogier/Ingrassia, clocked the fastest time on seven of the first eleven special stages to lead the field by 26.1 seconds. World Championship leaders Latvala/Anttila, who were first onto the special stages, currently occupy the third and final podium position after day one of the third round of the FIA World Rally Championship (WRC), according to a Volkswagen Motorsports Communications Press Release.The route on the opening day of the rally took the competitors from about 1

Seb Ogier after leading the Mexican Rally on Day 1. A Volkswagen Motorsports photo ,800 to 2,800 metres above sea level. With temperatures around the 30-degree mark, the organisers threw in the first real toughie of the rally in the form of the 44.03-kilometre “El Chocolate” special stage, which the drivers had to tackle twice. After eleven of 22 stages, Volkswagen has 17 top-three times, an impressive eight of which produced stage wins.
The Mexican debut of Andreas Mikkelsen/Mikko Markkula (N/FIN) in the third Polo R WRC came to a premature end on day one of the rally. Lying second overall, the duo skidded off the road on the third special stage, damaging the suspension on their World Rally Car in the process. Mikkelsen/Markkula will return to action on Saturday under Rally2 regulations.
Quotes after day one of the Rally Mexico
Sébastien Ogier, Volkswagen Polo R WRC #1
“The day went much better than expected. I thought it would be much more difficult due to our early, and thus unfavourable, starting position. The gravel is extremely slippery, plus it is very hot in the cockpit – it is very easy to make mistakes. First place is more than we could possibly have expected, and puts us in a great position to win here again. However, I think we will have an exciting battle with Mads Østberg and my team-mate Jari-Matti Latvala from now on. Compliments to the guys in our engine department: we were at almost 2,800 metres above sea level today, and the turbo engine in the Polo R WRC is in a class of its own – just as it was last year.”
Jari-Matti Latvala, Volkswagen Polo R WRC #2
“To be honest, third place is a pleasant surprise. Opening the stages today was anything but a stroll in the park. In particular, the 44-kilometre ‘El Chocolate’ special stage was extremely soft and slippery, so there was a real risk of making a mistake with far-reaching consequences. We tried to drive in a fast and focussed manner, in order to stay in with a good chance for the rest of the rally. That paid dividends. We will have a much better starting position tomorrow. Then it will be someone else’s turn to sweep the streets, just as we had to today. However, there is still a long way to go to get on that podium. I will definitely also be trying to put some pressure on the guys ahead of me.”Andreas Mikkelsen, Volkswagen Polo R WRC #9
“I was actually feeling good and had a good rhythm. Everything was going well. But then came a left-hander that got a little tighter than I expected. I made the mistake two days ago during the Recce. My pace notes for this point were probably a bit too optimistic. I skidded, found myself sideways on and hit a stone with the rear-right of the car. That was enough to take the wheel clean off, and that was that for today. Crashes like that make you realise that there is no substitute for experience. We found that out the hard way on our Mexico debut. It is a shame, but we will be back in business tomorrow under Rally2 regulations. We now want to gain as much experience as possible, in order to be able to push hard again here next year.”Jost Capito, Volkswagen Motorsport Director
“Today, I would like to pay several huge compliments. Sébastien Ogier and Julien Ingrassia were in a league of their own, although they were faced with the disadvantage of being one of the first out onto the route. The same compliment goes to Jari-Matti Latvala and Miikka Anttila, who also made the most of their situation. First and third is a superb result. And we also have our engine department to thank for the success. They did a fantastic job of adjusting the Polo R WRC to cope with the high altitude and came up with an intelligent engine control unit. I take my hat off to them.”And then there was …
… the air pressure of 742.1 millibars. The Polo R WRC recorded this figure on the “roof of the WRC”. Friday’s “El Chocolate” special stage took the drivers to 2,781 metres above sea level. This anomaly threw up a technological challenge for the engine engineers. The higher you get, the lower the air pressure sinks – in the case of “El Chocolate”, as low as 70% of the normal pressure. Taking into consideration the low oxygen continent of the air, high temperatures and low cooling efficiency, the key was to use the options remaining to perfectly calibrate the engine control unit to cope with the conditions and thus guarantee maximum performance. For comparison: while the Polo R WRC generates 315 hp at the rally in Sweden, only 220 of these remain at 2,781 metres.eom
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F1 is now properly aligned with automotive industry, feels Mallya
Team Principal, Dr Vijay Mallya, looks ahead to the start of the 2014 season with anticipation.Dr Mallya, it’s been a very busy winter – how have things gone for Sahara Force India?It’s been a massive challenge, especially for a smaller team like ours. That was why we put so many plans in place early last year to be ready for what has become a very different Formula One. All the hard work has paid off, but it has been a very steep learning curve and a huge undertaking to get where we are today.As you say it’s a different Formula One. A new direction for
File photo of Vijay Mallya courtesy Sahara Force India F1 team. the sport…
It’s the first time for many years that Formula One has been properly aligned with the automotive industry. The prospect of Formula One driving forward technical advances for road cars is a very exciting one.You attended the final test in Bahrain. Were you encouraged by what you saw?It was certainly a good week in terms of mileage because we completed the second highest number of laps of all the teams. So we can be satisfied with the amount and quality of the work we were able to carry out. We’ve learned a lot of things – by no means everything – and I think we can feel quietly confident.What can we expect in Melbourne?It’s never easy to make predictions and this year there are so many more unknowns than usual. I think we can arrive in Melbourne feeling happy about the work we’ve done over the winter. How that will translate to a race weekend is hard to say, but I think it’s important that an element of unpredictability has returned. There is plenty of interest around Formula One at the moment and that’s a good thing.Driver’s View: Nico HulkenbergNico Hulkenberg reflects on a busy pre-season and looks forward to Melbourne.Nico, how satisfied are you with the work completed over the winter?I think we’re pretty satisfied. In the final week in Bahrain we averaged 100 laps per day and made good progress. You would always like more time to test, but we’ve done as much as we could.2014 brings new procedures and a new way of driving – do you feel comfortable already?I feel comfortable, but I think this feeling will grow stronger during the season. The cars are different compared to last year: the corner speeds are lower because there is less downforce and the engine behaviour is quite different. So it’s a new challenge and it’s difficult to tell just from testing how it will feel during a race weekend.How much has the car improved since the first test in Jerez?The car has come a long way since Jerez. We made steps at each test and I think we made very good use of the time we had available. We signed off a lot of things during testing and I don’t think we’re in bad shape. There is always more you can do, but we’re pretty well prepared.Have you set any expectations for this weekend?It’s not easy to say. Testing only tells you so much, but I think we still have some performance in our pocket. I just hope we are competitive and can race for good points.You’ve always been unlucky on race day in Melbourne. Surely you are due a change of luck…It’s been three races in Melbourne and I’ve still not completed a racing lap! They say bad luck comes in groups of three so hopefully attempt number four will work out better!Driver’s View: Sergio PerezSergio Perez gears up for the start of the season.Sergio, the start of the season is here. Are you looking forward to racing in Melbourne?It’s the first race of the year so I’ve been looking forward to this moment for a long time. I hope we can have a great start of the season.How have you found the new generation of Formula One cars to drive?The new rules are interesting and the cars are quite challenging. There is less downforce now, but there is a lot of torque from the engine so it’s quite a different feeling. You also have to think about managing the fuel load and we know that Melbourne is a circuit with high fuel consumption.Do you feel busier in the car this year?Yes, there are more things to do in terms of managing the systems on the car so it’s more complicated than last year. The pre-season testing has given us enough time to get to know the new systems so I don’t foresee any issue come the first race.How would you sum up the pre-season so far?I think we are feeling well prepared going into Melbourne. Testing has had its ups and downs, as always, but we ended the second Bahrain test in a good position. There are still areas we need to improve, but I think we have made a good start and we can build on that.How are you feeling about your first race weekend with Sahara Force India?It’s always a good feeling to start with a new team. I had a full winter to get to know everyone and I’m feeling ready now. The team is very hungry and I hope we can achieve some great things this year. -
Martini brand returns to F1 as partner of Williams team
London

Martini brand on Williams Mercedes FW36. A Williams Martini Racing photo , 6 March 2014: Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced on Thursday a multi-year agreement that unites two of the most iconic brands in Formula One racing, creating Williams Martini Racing. The announcement was made during an event held here, as part of the 2014 team launch, a Williams team release said.
“We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing,” said Sir Frank Williams, Founder and Team Principal, Williams. “Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit. It will be great to see the distinctive stripes of Martini Racing™ return to Formula One™ once again in unison with Williams.”
“The decision to partner with Williams was a natural one for us as it provides an unparalleled opportunity for the Martini brand to connect with consumers through one of their lifestyle passions, Formula One™ racing,” said Andy Gibson, Chief Marketing Officer of Bacardi and President of Bacardi Global Brands, who oversees marketing for Martini other premium brands in the Bacardi portfolio. “Martini will give consumers a taste of life in the fast lane, bringing a renewed sense of Italian style and glamour to the track and beyond. Williams Martini Racing provides a powerful, integrated marketing platform and delivers dynamic opportunities that will strengthen the Martini brand.”
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