Tag: Sherco

  • Sherco TVS Rally team signs up Bradley Cox to join Harith Noah and Lorenzo Santolino: W2RC

    Sherco TVS Rally team signs up Bradley Cox to join Harith Noah and Lorenzo Santolino: W2RC

    Bengaluru, 7 May 2025: The Sherco TVS Rally Factory Team announced on Wednesday the signing of South African rider Bradley Cox, who will join the ranks alongside seasoned competitors Lorenzo Santolino and India’s trailblazing rally star, Harith Noah. This strategic addition aims to fortify the team’s presence in the World Rally-Raid Championship (W2RC) as they gear up for the upcoming Safari Rally in South Africa, scheduled from May 18 to 24, according to a press release received here from Sherco team.

    Bradley Cox: Rising Star in Rally-Raid

    At 27, Bradley Cox has rapidly ascended the rally-raid hierarchy. After clinching the Rally2 World Cup title in 2024, he now steps up to the premier RallyGP category. Cox is set to make his official debut with Sherco TVS at his home event, the Safari Rally.

    “I am very excited to be joining the Sherco Factory Racing Team. It is a dream come true to ride for a Factory team, and I am looking forward to what is to come,” Cox shared enthusiastically.

    Harith Noah: India’s Trailblazer in Rally-Raid

    Harith Noah, hailing from Shoranur, Kerala, continues to make significant strides in the rally-raid arena. In the 2024 Dakar Rally, he etched his name in history by becoming the first Indian to win the Rally2 class and securing an impressive 11th place overall, the highest finish by an Indian rider in the event’s history. Noah’s journey has been marked by resilience; after overcoming a serious, injury in 2022, he returned stronger, showcasing his determination and skill.

    His accolades include multiple stage wins in the Dakar Rally, notably in Stages 8 and 10 of the 2024 edition. Beyond Dakar, Noah has demonstrated consistent performance in international rallies, including a class victory at the 2023 TransAnatolia Rally in Turkey.

    Despite a setback in the 2025 Dakar Rally, where he had to withdraw due to a wrist injury sustained during the prologue, Noah remains a pivotal figure in the Sherco TVS lineup. His experience and tenacity continue to inspire and elevate the team’s competitive edge.

    A Formidable Trio for Sherco TVS

    With the addition of Bradley Cox, Sherco TVS Rally Factory Team now boasts a dynamic trio poised to make significant impacts in upcoming rally events. The combined experience of Santolino, the groundbreaking achievements of Noah, and the fresh vigour of Cox position the team as formidable contenders in the rally-raid circuit.

    As the team prepares for the Safari Rally, fans and enthusiasts eagerly anticipate the performances of this strengthened lineup, confident in their potential to achieve remarkable results.

  • Harith Noah leads Rally2 general ranking; logs overall P11: Dakar Stage 11

    Harith Noah leads Rally2 general ranking; logs overall P11: Dakar Stage 11

    Yanbu (Saudi Arabia), 18 January 2024: The 30-year old from Kerala, Harith Noah continued his good run at the mighty Dakar 2024 and managed to escalate his position to the top of the table in the overall general rankings of the Rally2 class with a splendid Stage 11 parformance in one of the most-demanding stages near to the end of this edition of the Dakar on Thursday. The riders took over part of the 2023 route with the same very rocky course that was very complicated and prone to causing punctures.

    The top rider from India was cautious. After the stage, Harith Noah said: “I knew it would be a tough day with very rocky and difficult trails. I felt pretty good at first but once we started entering the rocks, I had two small falls. I tried to concentrate on navigation and stayed on two wheels for the rest of the stage. The race is not finished yet, there is still one more stage left tomorrow.”

    Today’s course represented the most demanding sporting challenge of the second week of the race and was likely to disrupt the rankings in all categories. Spanning more than 400 kilometers, the special took place mainly on hostile and challenging terrain. This is the last physical challenge to overcome.

    Harith Noah continued his momentum with another victory in Rally 2 and a eleventh place overall. He thus gained time over his closest competitor R. Dumontier, he now leads the Rally 2 standings.

    At kilometer 12, his teammate Rui Goncalves fell, resulting in a deep injury to his left arm. After seeking medical assistance from the organization, he was quickly transferred to Alula Hospital. An intervention surgery was essential to treat his wound, and he remains under observation tonight. No Noah is the only Sherco rider left in the field.

    Harith Noah is the last rider still in the race for the Indo/French outfit. He is currently in 11th position in the general classification. Tomorrow marks the final stretch to hope for a TOP 10 finish!

    Stage 11 ranking
    Harith Noah: P11
    Rui Gonçalves: DNF

    Provisional general classification
    Harith Noah: P11
    Rui Gonçalves: DNF

    Tomorrow, is the last day of the 2024 Dakar, the riders will set off for 328 km including 175 km of special and 153 km of connection with an arrival in Yanbu.

  • Historic stage win for Harith Noah in Rally2 class; Overall 11th in Stage 8: Dakar Rally 2024

    Historic stage win for Harith Noah in Rally2 class; Overall 11th in Stage 8: Dakar Rally 2024

    Hail (Saudi Arabia), 15 January 2024: Sherco TVS Factory Rally Team rider Harith Noah created history by becoming the first from India to win a Stage in any class at the Dakar Rally as he won the 678-km Stage 8 in his class, the Rally2 category for Bikes, here on Monday. Four more days are left in the gruelling Dakar 2024 edition which concludes on Jan 19.

    The 30-year Kerala rider covered the technically-challenging stage of 458-km Special and 220-km Liaison from Al Duwadimi to Hail in 3 hours, 42 minutes and 12 seconds on Monday. He was third overall in the general ranking for the Rally2 class while he is in Overall P13 after eight stages in the general ranking. Today, he finished Stage 8 in a creditable P11, just 07minutes 09seconds from the overall leader in Dakar Bikes section.

    The rider from Shoranur, thus beat his own record, a P20 he set in 2021, to become the fastest rider from India in the Dakar Rally history with 11th place in Stage 8. With four more days to go, he is taking it day by day to keep his cool to complete his fifth attempt in a successful manner. He became the fastest at Dakar in 2021 when he completed the dreaded rally in 20th place beating the Indian record of pioneer CS Santosh’s P36-finish. In this edition, he also got a top-3 finish in Rally2 class in Stage 3. The Sports Science graduate is sponsored by Sherco TVS Factory Rally Team, TVS Racing, Red Bull and Casio.

    Harith Noah in action during Stage 7 on Sunday. Photo by Sherco Rally Factory team

    Thankfully for the riders, stage eight at Dakar lessened the intensity a little with the 458-kilometer timed special split into two sections, a 179-kilometer liaison joining the two very different halves. The first leg consisted mainly of sandy tracks and dunes, but the second half posed more of a challenge with stones and rocks covering much of the final 119 kilometres leading to the finish in Ha’il.

    “Felt good on the bike and my sickness is getting better too. I guess everything feels good when you do good. I am focussed on navigation and pushed when comfortable. I lost some time trying to find the way in the second part. Tomorrow is another day and the Dakar is far from over,” said Harith Noah from Saudi Arabia.

    Earlier on Sunday in Stage 7, Noah finished the Stage in Overall general ranking of P13 and P5 in his class, Rally2 despite a running nose throughout the day. Tomorrow, the stage 9 would be from Hail to Al Ula.

    Tomorrow, the riders will set off for the ninth stage of the Dakar, from Ha’il to Alula, a total of 639 km including 417 km of special and 222 km of liaison.

  • Sherco bike and factory support for just under Rs.3lac – #CrossCountryDreams

    Sherco bike and factory support for just under Rs.3lac – #CrossCountryDreams

    Bengaluru, 10 June 2022: Once again for 2022, Sherco is strengthening its commitment to the international enduro race which is one of the most important events of the year. Sherco is offering its loyal fans two possibilities to be able to participate in the 2022 ISDE of France. The two possibilities available to you are: the rental of a motorcycle from the SHERCO range and/or race with full Factory Assistance and Support, said a communication to INDIAinF1 from Sherco here on Thursday.

    The motorcycles for rent will be 2023 models and can be 2 or 4 stroke. 2 strokes: 125 SE FACTORY, 250 SE FACTORY and 300 SE FACTORY
    4 strokes: 250 SEF FACTORY, 300 SEF FACTORY AND 450 SEF FACTORY.
     The rental price for the 2-stroke will be €2,640.
    The rental price of the 4T will be €2,940Included in the rental:

    • 2023 Models
    • Transport costs of motorcycles to the ISDE event
    • Motorcycle registration and insurance
    • A race kit (T-shirt, pants, and gloves).

    Deadline for motorcycle reservations: JUNE 30, 2022 The number of motorcycles for rent is limited and they will be allocated in order of arrival of the reservations.

    For Details contact INDIAinF1@gmail.com or davidindia@gmail.com, you can also write directly to Sherco.

    Factory Assistance and Support:
    Access to Sherco equipment in the Paddock and checkpoints.
    Technical and mechanical assistance on race days
    Race information
    Storage box for personal effects in the paddock.
    Fuel for the race
    Motul oils and all types of lubricants
    Sherco original spare parts replacement service*
    Use of tools for motorcycle repair
    Catered food (drinks, snacks, fruit, etc.) in the paddock and at checkpoints
    Filters to be changed every day
    Technical assistance with the FIM rules and regulations
    A race kit (T-shirt, pants, and gloves). 

    *Important Note: Consumed spare parts are not included in the price of the support service. The price of the spare parts will be that of the list price with a 50% discount. 

    Price of assistance: €1,350. Deadline for accessing assistance: July 15, 2022
     

  • TVS Racing’s Harith Noah preparing hard for his third Dakar challenge

    TVS Racing’s Harith Noah preparing hard for his third Dakar challenge

    Sauve (France), 29 Nov 2021: TVS Racing team’s star challenger and international racing talent Harith Noah is all set to take part in the Dakar 2022 and will be the only cross-country rider to represent India in the toughest rally race event in the world, scheduled to be held in Saudi Arabia from January 1 to 14. Noah is currently training here with Michael Metge and will be leaving for Jeddah in December.

    Harith Noah, who made his Dakar debut in 2020 and finished in the top-20 the following year, the highest ever for an Indian rider in the mother of all rallies, will participate in his third Dakar to be held in Saudi Arabia.

    “I am in the best shape I have been physically after over 6 months of training and riding at the beach in my hometown in Kerala, India post this year’s Dakar. Since September, I have been here in Europe to focus more on roadbooks and navigation training. Two weeks ago, the team went to Morocco again as it is a good place to train with the long road books similar to the Dakar,” said the five-time National champion in Supercross.

    Harith Noah, who finished his maiden Dakar in the Experience class, became the fourth rider from India to take part in Dakar, but excelled with a stunning effort in 2021 to become the first top-20 rider representing India by bettering the mark of CS Santosh of Hero Motosports that stood at 36.

    “The bike is brand new and I will be riding a nimble, lighter machine that is easier to ride and much more comfortable in technical sections. Navigation is another area I am focusing on,” said the Sports Science graduate, who completed Rallye du Maroc, in October as a prep for Dakar.

    “My goal is to finish. I believe that tracks in the desert are not used much by the tourists of late and hence navigation will be very difficult. But I am in a better shape mentally and physically and have identified and worked on my mistakes. I will take it stage by stage,” is the parting shot of the champion.

    The details of the 44th edition of the Dakar say that the roll call would be in Jeddah, but things will only get serious in Ha’il. Riyadh, the capital, will host the rest day, following which the field will head back towards Jeddah for the finale. The Dakar this year will be part of the FIA and FIM World Rally Championships for cross-country rallying. In line with these reforms, the organisers ASO (Amaury Sport Organisation) has been designated as the promoter, consisting of five legs in the 2022 season.

    The prologue will begin at Jeddah on Jan 1 with a trek to Ha’il, located at the crossroads of the historical trade routes of Saudi Arabia. A 19-km mini-special will spice up the long transfer. “Sand in all shapes and colours”, promised David Castera, the Race Director, as Saudi presents a different route with more sand than last year with over 8,000 km, and end in Jeddah. The competitive distance will be 4,300 km of specials.

  • Flash: Harith Noah, first Indian to finish Dakar Rally in top-20

    Flash: Harith Noah, first Indian to finish Dakar Rally in top-20

    Yanbu (Saudi Arabia), 15 Jan 2021: Ace Indian rider Harith Noah Koitha Veettil successfully completed the Dakar Rally 2021, the most-challenging and tough endurance rally, the mother of all Cross-Country rallies in the world with aplomb becoming the first Indian to finish in the top-20 after he finished the last and final Stage 12 in 19th place in 2 hours, 43 minutes and 20 seconds to finish the 447-km stage.

    Harith Noah, the TVS Racing factory rider, entered the Dakar 2021 as a privateer, with TVS not entering as an official team but only supporting him along with Sherco Rally Factory Team, which provided the service. He bettered the mark of CS Santosh who is the first Indian to finish Dakar in 36th place.

    Following in the footsteps of CS Santosh, who competed in seven Dakar rallies and finished three of them, and teammate KP Aravind, who completed the Dakar once, Harith Noah, the Malayalee from Shoranur, achieved the honour in his second attempt but his stunning performance, where he improved after every stage got him as high as 16th in a stage, when he pushed the limits in Stage 10.

    Except in Stage 5, where he had a fall and bravely continued to finish the stage in 39, Harith preserved his best and delivered the knock-out punch in the last four stages to achieve top-25 finished which pushed him to a final 20th place, a best by an Indian.

    CS Santosh who fell and hit his head in Stage 5 is now hospitalised and fmsci made a statement; “S Santosh was transferred by Air Ambulance from Riyadh to Bengaluru on Thursday. He has been brought out of induced coma successfully. He will continue go to be in CCU and receive treatment.”

    On Friday, Harith Noah had issues in Waypoint PK99 where he lost some places but bounced back before he crossed the next waypoint gaining those and reached the ASS closing competitive section in 19th and finished the transport section without any issues to achieve his dream of finishing the Dakar Rally. After Stage 11, Harith Noah said: `Stage 11 was quite difficult. Not so happy with how the day went. Did a good job in beginning but made a few costly mistakes towards the later half. Made a pretty big navigation mistake towards the end and lost about 10 mins or so. Also lost some time because I rode slow in a speed zone that wasn’t there in the GPS and only in the road book. Today, felt physically exhausting, at least in the head. Done with the last long stage and happy to have finished it. On to the next, it’s not over until the last… last km is done.” He tagged the following on his Instagram Account.

    @tvsracing_official
    @tvsmotorcompany
    @sherco_racing_factory

    @camelbakindia
    @scottsportsindia

    Brief Bio of Harith Noah:

    Harith Noah had a solid grounding in things that matter and had a fond liking for nature as he studied at Sholai School, in Kodaikanal, an alternate school in Tamil Nadu based on the philosophy of Jiddu Krishnamurthy. He started racing local dirt track events at the age of 16, in 2009 while practicing in the backyard of his farm in Shoranur. Later, in 2011 he started taking part in the National supercross championship. He won the title the same year and caught the eye of TVS Factory Racing officials who recruited him in 2012. He is a graduate of Manchester Metropolitan University with a bachelor’s degree in Sports Science, which helps him design his own schedules for fitness training. He has a coach for Mental training, though.

    Acheinvements: Harith Noah raced and won his first National Supercross title in 2011 in the SX2 category as a privateer. He won four more national championships winning Group B in 2012, and SX1 in 2014, 2017, and 2018. Thus he became a five-time National champion*, in a way next only to Shyam Kothari, the Promoter who runs the MRF MoGrip Supercross National Championship. Shyam was a famed rider winning seven motocross and rally titles in his hey days. However, both Noah and Shyam won in different classes in different era.

    In 2018, Harith Noah raced his first-ever international cross-country race, the Rallye Du Maroc. In 2019, he participated in Baja Aragon and finished 7th overall. In 2020, he finished Dakar Rally in the `Dakar Experience’ Category as his bike stopped on Day 4, but the new rule then allowed him to gain valuable experience, which stood in good stead this year.

    Harith Noah’s top-20 in the Dakar Rally, the world’s toughest cross-country rally, will be the new bench mark for all Indians henceforth.

    Note*: A National newspaper wrongly reported that Noah won seven national titles. In fact, he won only five and the rider himself confirmed it to this reporter.