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Tag: Sherco TVS Rally Factory team
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Sherco TVS Rally team signs up Bradley Cox to join Harith Noah and Lorenzo Santolino: W2RC
Bengaluru, 7 May 2025: The Sherco TVS Rally Factory Team announced on Wednesday the signing of South African rider Bradley Cox, who will join the ranks alongside seasoned competitors Lorenzo Santolino and India’s trailblazing rally star, Harith Noah. This strategic addition aims to fortify the team’s presence in the World Rally-Raid Championship (W2RC) as they gear up for the upcoming Safari Rally in South Africa, scheduled from May 18 to 24, according to a press release received here from Sherco team.
Bradley Cox: Rising Star in Rally-Raid
At 27, Bradley Cox has rapidly ascended the rally-raid hierarchy. After clinching the Rally2 World Cup title in 2024, he now steps up to the premier RallyGP category. Cox is set to make his official debut with Sherco TVS at his home event, the Safari Rally.
“I am very excited to be joining the Sherco Factory Racing Team. It is a dream come true to ride for a Factory team, and I am looking forward to what is to come,” Cox shared enthusiastically.
Harith Noah: India’s Trailblazer in Rally-Raid
Harith Noah, hailing from Shoranur, Kerala, continues to make significant strides in the rally-raid arena. In the 2024 Dakar Rally, he etched his name in history by becoming the first Indian to win the Rally2 class and securing an impressive 11th place overall, the highest finish by an Indian rider in the event’s history. Noah’s journey has been marked by resilience; after overcoming a serious, injury in 2022, he returned stronger, showcasing his determination and skill.
His accolades include multiple stage wins in the Dakar Rally, notably in Stages 8 and 10 of the 2024 edition. Beyond Dakar, Noah has demonstrated consistent performance in international rallies, including a class victory at the 2023 TransAnatolia Rally in Turkey.
Despite a setback in the 2025 Dakar Rally, where he had to withdraw due to a wrist injury sustained during the prologue, Noah remains a pivotal figure in the Sherco TVS lineup. His experience and tenacity continue to inspire and elevate the team’s competitive edge.
A Formidable Trio for Sherco TVS
With the addition of Bradley Cox, Sherco TVS Rally Factory Team now boasts a dynamic trio poised to make significant impacts in upcoming rally events. The combined experience of Santolino, the groundbreaking achievements of Noah, and the fresh vigour of Cox position the team as formidable contenders in the rally-raid circuit.
As the team prepares for the Safari Rally, fans and enthusiasts eagerly anticipate the performances of this strengthened lineup, confident in their potential to achieve remarkable results.
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Harith Noah excels at Rallye du Maroc in preparation for Dakar 2025
Ace Indian rider and Dakar class winner, Harith Noah of Kerala, who won the Rally2 class on Stage 4 yesterda, completed the rally and just finished outside the podium in the Rallye du Maroc on the final day.
The Sherco TVS Rally Factory team rider had a difficult Day 1 but recovered with admirable navigation and riding skills in the new sections to push himself to the forefront.
“It was fourth Overall and P1 in Rally2 class on Stage 4. It was almost a perfect day today, after 315 km, but just a few kilometers before the finish, I got lost and lost some time. Fortunately, Lorenzo Santolino, was there too and he found the right way and we rode to the finish together. The full stage was on fresh grounds which I enjoyed. Today was the first day I really felt good on the bike right from the start,” said Harith Noah after Stage 4.
Key points:
- In the cars, Nasser Al Attiyah took his seventh victory on the race. His team-mate Sébastien Loeb took second place today. The two stars hand the Dacia Sandrider a one-two finish for the brand’s first rally-raid outing. Guillaume de Mévius (X-raid Mini JCW) finished on the podium with his new team.
- In the Challenger class, Eryk Goczal (Energylandia Taurus Factory) won ahead of his father Marek with Dania Akeel (BBR) completing the podium. In the SSV class, Yasir Seaidan (MMP) wins the race and the championship. In the truck class, Martin Macik (MM Technology) scored a full house, winning every day of racing! In SSV Open Maroc Telecom, Ali Oubassidi wins for the Africa Rallye Team.
- In the RallyGP class, Daniel Sanders (Red Bull KTM Factory Racing) won the race for the first time in his career ahead of Tosha Schareina (Monster Energy Honda) and fellow KTM factory rider Luciano Benavides. Ross Branch (Hero MotoSports) becomes 2024 World Champion.
- In Rally2, Bradley Cox (BAS World KTM Racing) repeated last year’s win and also took the World Cup for the category. In Rally3 Enduro Cup Afriquia, Souleymane Addahri (Africa Rallye Team) won by a landslide. In the quad category, Antanas Kanopkinas (CFMoto Thunder) won by a whisker.
ON TRACK
The final stage, a loop around Mengoub/Bouârfa, comprising of 273 kilometres of special stages finished just outside the bivouac (see Radio bivouac).
In the RallyGP category, Daniel Sanders won after a fierce battle with Tosha Schareina (+11’07’’). Luciano Benavides, back from his femur injury sustained in Argentina last June, took the final podium spot after a very solid performance (+21’03‘’). The two KTM factory riders, who arrived in Marrakech on a machine with a revamped chassis, left the rally having sent a clear message to their rivals for next January: the orange bike is ready to race. For ‘Chucky’, who won at his second attempt at the race, it was a good way of putting his past injuries behind him (see Quotes) and to succeed Toby Price (see Stat of the day).
Winner of stage 1 and sixth overall, Ross Branch was able to let his delight at becoming W2RC world champion explode at the end of the series’ five rounds.
In Rally2, Bradley Cox rode at RallyGP pace all week. The South African repeated last year’s Moroccan title and snatched victory in the Rally2 World Cup after a hard-fought season with Romain Dumontier (Honda Team). The Frenchman discovered a new machine this week. The BAS World KTM Racing team was on top form, with three of its riders finishing on the podium in the category, with young Edgar Canet and Michael Docherty flanking Alfie Cox‘s son. Harith Noah (Sherco TVS Rally Factory), winner of the category on the Dakar, finished just off the podium.
In the Rally3 Enduro Cup Afriquia, Souleymane Addahri produced the masterpiece that ART had been hoping for! Hats off to the Agadir-based rider, who scored a hat-trick for the Africa Rallye Team, the continental rider training programme supported by the Rallye du Maroc’s main partners, which has dominated the category since its inception in 2022.
In the quad category, Antanas Kanopkinas and Kamil Wisniewski (Orlen) battled it out throughout the week, with the Lithuanian coming out on top today.
In the car category, Nasser Al Attiyah debuted his Dacia in the best possible way. The Qatari increased his record of victories on the Rallye du Maroc to seven and while taking his third world championship title (see Quotes).Sébastien Loeb (The Dacia Sandriders) won the day’s stage, having already won the day before, overtaking the Mini of Guillaume de Mévius (see Quotes). The Frenchman finished 5’10’ behind his team-mate. Dacia scores a remarkable one-two finish for their competition debut.
Held up today by a stop-and-go out on the track, the Belgian finally finished third at 13’45’. This week, the man from Namur rediscovered the superb form of last January. His team-mate Guerlain Chicherit, who had been in the running all week, suffered his first blow today. The Frenchman lost out on the fourth place he’d been aiming at. Despite this, the two new Mini crews also proved that they were up to the job on their first outing. It was a similar story for Ford M-Sport. Carlos Sainz, competing in the Experimental category, scored one win, four podiums and a fifth place today. ‘ El Matador ‘ is ready to enter the arena next January (see Quotes).
Toyota took fourth place with Yazeed Al Rajhi (+23’30‘’). The Saudi driver (Overdrive Racing) retains his runner-up spot in the world championship. Seth Quintero (Toyota Gazoo Racing) rounded off the Top 5 (+29’31‘’).
In the Challenger class, the Goczal family made a spectacular return to competition. Between them, the Polish trio won every day since Marrakech. At the finish, Eryk was ahead of his father Marek (+9’51‘’). Michal is not on the podium following his DNF yesterday. Dania Akeel took third place in the race, reflecting her rise to prominence over the season.In SSV, the new Maverick Rs of the Can-Am Factory team and Manuel Andujar (South Racing) entered in the Experimental category were quick the whole week. Overall it is Yasir Seaidan who wins the race and the world cup. Alexandre Pinto (Old Friends Rally) finishes behind the Saudi driver and wins the Road to Dakar Challenge.
In the SSV Open Maroc Telecom, Bartlomiej Kotwica (PBI Rally) and Ali Oubassidi each won three days. In the end, it was the Moroccan and his compatriot co-driver who scored a double coup for the Africa Rallye Team, who’d already won the Rally3 Enduro Cup Afriquia bike category. Great result for the ART class of 2024!
In the truck category, Martin Macik won 6 out of 6! The Czech has won every special stage since Marrakech. His team-mate Kees Koolen came close to taking today off him… Overall Macik finished nearly an hour ahead of the Dutchman.
RADIO BIVOUAC :
As last year, the finish of the race was situated at the entrance of the bivouac. An innovation tested last year in Merzouga and repeated today in Mengoub/Bouârfa to allow competitors’ teams and their families to share this highlight of the race. The wife and father of Ross Branch, the RallyGP world champion, were able to kiss their Hero was he climbed off his bike! A leader in technological innovations, as was the case this week with the digital road book for 100% of the caravan, the Rallye du Maroc is also a pioneer when it comes to emotions.
STAT OF THE DAY: 17 and 10
Daniel Sanders became the 15th FIM motorcyclist to win the race, which was created in 2000. He is the 2nd Australian to achieve this feat after Toby Price. The last of his predecessor’s 3 victories came in 2023. ‘Chucky’ has now put Australia and KTM at the top of the results table for two consecutive years. The Orange team take their 17th victory.
By winning his 7th Moroccan FIA crown, Nasser Al Attiyah equalled the record of success set by navigator Mathieu Baumel, with whom he had won all his previous races. The Frenchman won before the Qatari, in 2011 with Bernhard Ten Brinke. Nasser also won with a3rd different brand, after Mini and Toyota. He adds Dacia to the Rallye du Maroc Hall of Fame, the 10th brand to win in the Kingdom of Morocco.26th EDITION: RENDEZ-VOUS FROM 10 TO 17 OCTOBER 2025
For the 17th time in its history, the Rally du Maroc 2025 will be a round of the FIM Rally-Raid World Championship. It has been the final round of the calendar since 2013, the only exception being 2022 when the Andalucía Rally was postponed. Morocco will be the bike riders final for the 11th time and the3rd consecutive time for the FIM and FIA international caravan, united by the W2RC since 2022.
QUOTES :
Daniel Sanders (Red Bull KTM Factory Racing): “It feels good. It’s been a long time since my last win and a lot has happened since then. I’m really happy to be back on top, to have the speed and a bike that is working well. It’s a really good thing before the Dakar. This race has everything going for it. They just keep improving it. The terrain here is unreal. Due to injuries, first the elbow and then the femur, I missed two Rallye du Maroc in a row. To come back after a difficult Dakar and Argentina is great. Hats off to the team for the quality of the bike.”
Bradley Cox (BAS World KTM Racing): “What a day! I didn’t think it would be possible when I came here. Romain (Dumontier) has been very strong all year. This week has been a dream. When I was a kid, I wrote in my school book: ‘one day, I’ll be world champion’ and I’ve made that dream come true today. It wasn’t an easy day. I crashed in the liaison and slid down the tarmac, then I had another big crash in the special stage. A big thank you to the team, the sponsors and all those who make it happen. Let’s hope 2025 will be as good a year!”
Nasser Al Attiyah (The Dacia Sandriders): “It’s great to win the Rallye du Maroc seven times and also the World Championship for a third time. And of course, I’m very happy to be winning for Dacia for the first time. It hasn’t been an easy year for us after we withdrew from the Dakar. Now, with the new car, we’re looking forward to the 2025 Dakar.”
Sébastien Loeb (The Dacia Sandriders) : “Overall, it has been a good rally. We finished first and second with Dacia, which shows that the car is really competitive and reliable. We broke a wishbone and a steering arm and it’s important to do a rally like this to see what breaks and what we need to improve for the Dakar. Of course, there are a few things we need to sort out, but overall, we’re very happy with the car. The battle is very close between the different cars, so I think it will be interesting for the Dakar.”
Guillaume de Mévius (X-raid Mini JCW): “For our first race with X-raid, we can be satisfied. We lost some time today and second place, but we’re still on the podium, so we’re very happy. For the Dakar, we’ll have the petrol engine and a few other improvements. From what we’ve seen this week, we should be ready to fight in January. We didn’t know that before we came here, so we’re very happy with the way things have gone.”
Carlos Sainz (Ford M-Sport): “Overall, I’m very satisfied. A completely new car, a new team, I’m happy. We have good speed. Apart from one day, the car worked well. It’s very emotional to win a stage with a new car. The Dakar is going to be interesting because Ford, Dacia, Mini and Toyota are all very close.” -

Historic victory for Harith Noah in Rally2 class at Dakar 2024
Yanbu (Saudi Arabia), 19 January 2024: Sherco TVS Rally Factory team rider Harith Noah clinched a historic victory at Dakar Rally 2024 by winning the Rally 2 category in the Motorcycle section at the coveted cross-country rally which concluded here on Friday.
“It’s amazing. It’s amazing stuff. Crazy. It’s crazy to do what I have done. I am so happy,” is the immediate exclusive reaction of Harith Noah from Saudi Arabia after he realised his Rally2 victory.
He clocked an overall 54hours, 24minutes and 44seconds for the 12 gruelling stages in 14 days and finished an overall 11th place in the general ranking and also won his class, the Rally2 class which saw 110 riders take the start.
The 30-year old from Kerala, Harith Noah, concluded his good run at the mighty Dakar 2024 with a cautious 5th place in the 328-km 12th stage in the Rally2 class today and managed to retain his 11th position in the overall general rankings in the main class. His victory in the Rally 2 class is the first by an Indian rider. With the dominating performance in one of the most-demanding and toughest cross-country rallies in the world, the Sports Science graduate from Shoranur in Kerala, entrenched himself in the annals of Indian motorsports with a milestone achievement.
Astride a 450SEF Rally bike tuned by Sherco TVS rally factory team, Noah began the prologue on January 5 in a cautious way finishing 29th but increased the tempo to finish P22 in the very first Stage, the next day. He managed to improve his riding with stunning results after each stage and each day, thereafter. Staying put in the top-20, he delivered a killer punch in the toughest Stage 6, that had two days of ‘48-hour Chrono’ marathon rallying. Noah, made the best use of the difficult conditions to shoot to P13 overall.
On Jan 15, with four days to go he touched his peak dishing out his career-best with an Overall P5 and a stage win in his class, the Rally2 category. Later, he won the stage again in the penultimate round and clinched the issue on the final day with a Rally2 victory. He also got a note-worthy 11th place in the main Motorcycle category that saw 142 riders from all over the world take the start.
Noah is sponsored by Sherco TVS Factory Rally Team, TVS Racing, Red Bull and Casio. In 2021, he became the fastest from India at Dakar finishing in 20th place and became the third Indian to finish the prestigious Dakar rally.
“I’m happy that I’ve finished. That was the main goal. I’m really blessed to be here. I learned a lot this year, especially during the second week. I felt really strong and it’s something to build on for next year. I tried to not have any expectations. I just tried to ride every kilometre, one at a time. It’s a really nice feeling to get fifth overall in Stage 10 and to know that you have it in you. It feels good to win. I hope it motivates other riders, younger riders, to do the same or try to pursue their dreams and grow the sport. I never thought when I was a child that I would be here on the Dakar. Then I did my first Dakar, then I finished in 2021, which was amazing, and now here I am winning my Rally 2 class. I’m happy,” said a jubilant Noah, before the result got confirmed. A racer of different breed, Harith Noah does not look at the results after every stage, lest they disturb his rhythm.
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Harith Noah leads Rally2 general ranking; logs overall P11: Dakar Stage 11
Yanbu (Saudi Arabia), 18 January 2024: The 30-year old from Kerala, Harith Noah continued his good run at the mighty Dakar 2024 and managed to escalate his position to the top of the table in the overall general rankings of the Rally2 class with a splendid Stage 11 parformance in one of the most-demanding stages near to the end of this edition of the Dakar on Thursday. The riders took over part of the 2023 route with the same very rocky course that was very complicated and prone to causing punctures.
The top rider from India was cautious. After the stage, Harith Noah said: “I knew it would be a tough day with very rocky and difficult trails. I felt pretty good at first but once we started entering the rocks, I had two small falls. I tried to concentrate on navigation and stayed on two wheels for the rest of the stage. The race is not finished yet, there is still one more stage left tomorrow.”
Today’s course represented the most demanding sporting challenge of the second week of the race and was likely to disrupt the rankings in all categories. Spanning more than 400 kilometers, the special took place mainly on hostile and challenging terrain. This is the last physical challenge to overcome.
Harith Noah continued his momentum with another victory in Rally 2 and a eleventh place overall. He thus gained time over his closest competitor R. Dumontier, he now leads the Rally 2 standings.
At kilometer 12, his teammate Rui Goncalves fell, resulting in a deep injury to his left arm. After seeking medical assistance from the organization, he was quickly transferred to Alula Hospital. An intervention surgery was essential to treat his wound, and he remains under observation tonight. No Noah is the only Sherco rider left in the field.
Harith Noah is the last rider still in the race for the Indo/French outfit. He is currently in 11th position in the general classification. Tomorrow marks the final stretch to hope for a TOP 10 finish!
Stage 11 ranking
Harith Noah: P11
Rui Gonçalves: DNFProvisional general classification
Harith Noah: P11
Rui Gonçalves: DNFTomorrow, is the last day of the 2024 Dakar, the riders will set off for 328 km including 175 km of special and 153 km of connection with an arrival in Yanbu.


